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National Repository of Grey Literature

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Stratégia vstupu vybranej firmy na zahraničný trh Trejbalová, Katarína ; Turnerová, Lenka (advisor) ; Khelerová, Vladimíra (referee) Cieľom tejto diplomovej práce je analýza jednotlivých možností prieniku firiem na zahraničné trhy a zhodnotenie úspešnosti vstupu spoločnosti T-Mobile Czech Republic a.s. na český trh. Práca sa skladá z dvoch základných častí: I. Teoretická časť, ktorá uvádza prehľad rôznych foriem, ktoré si firma môže zvoliť pri vstupe na zahraničný trh. II. Praktická časť obsahuje situačnú analýzu spoločnosti T-Mobile krátko po jej vstupe na český trh. Detailed record

See also: similar author names
1	Trejbalová, Karolína
1	Trejbalová, Kateřina

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