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Communication in Organizations
Tomíčková, Marta ; Šnýdrová, Ivana (advisor) ; Kopecký, Martin (referee)
6 Abstract This thesis aims to offer a comprehensive view of corporate communication while emphasizing its importance for everyday life of corporations and achievement of their strategic targets. The thesis introduces potential interpretations of corporate communication with the main focus on key moments of corporate communication as well as on consequences non-effective communication has on employee satisfaction and their life in the corporation. In the thesis I opted for the method of compilation and comparison of professional literature along with expert interviews which reveal the quality of internal communication in two selected corporations and prove one-sided view of communication inside corporations. The first part of the thesis provides a detailed look at characteristics of individual communication forms, knowledge of these characteristics being the cornerstone of further research in corporate communication. Besides, this part also describes the principles of active listening, a skill which is frequently omitted from the communication skill list. The second part deals with potential interpretations and divisions of corporate communication in professional literature and offers a thorough account of internal communication and its individual aspects. The following part looks at communication between...
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Communication in Organizations
Tomíčková, Marta ; Šnýdrová, Ivana (advisor) ; Kopecký, Martin (referee)
6 Abstract This thesis aims to offer a comprehensive view of corporate communication while emphasizing its importance for everyday life of corporations and achievement of their strategic targets. The thesis introduces potential interpretations of corporate communication with the main focus on key moments of corporate communication as well as on consequences non-effective communication has on employee satisfaction and their life in the corporation. In the thesis I opted for the method of compilation and comparison of professional literature along with expert interviews which reveal the quality of internal communication in two selected corporations and prove one-sided view of communication inside corporations. The first part of the thesis provides a detailed look at characteristics of individual communication forms, knowledge of these characteristics being the cornerstone of further research in corporate communication. Besides, this part also describes the principles of active listening, a skill which is frequently omitted from the communication skill list. The second part deals with potential interpretations and divisions of corporate communication in professional literature and offers a thorough account of internal communication and its individual aspects. The following part looks at communication between...
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Application of psychology in personal management
Tomíčková, Marta ; Michalová, Lucie (referee) ; Šnýdrová, Ivana (advisor)
This thesis aims to put HR management in the context of psychological sciences and to describe the possibility to apply psychological patterns to HR management. I tried to find out how psychology can contribute to HR management and what impact it has on its efficiency. The thesis consists of three parts each of which describes individual HR management areas. The first part looks at HR management in the context of social sciences and introduces psychological disciplines the theses and patterns of which HR management draws on. The main emphasis lays on social psychology of organisation, this area being the main background source of information for the following parts of this work. The second part describes selected HR activities, their methods and potential application of psychology, the main objective being to thoroughly analyse how psychological observations can be applied to employee selection and evaluation. The last part focuses on the personality of employees, employee motivation possibilities, enhancement of employee satisfaction, and on the scope of corporate care of employees.
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