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Possibilities of preventing the negative influence of cognitive biases on everyday decision making
Tesařová, Monica ; Stehlík, Luděk (advisor) ; Uhlář, Pavel (referee)
This bachelor thesis deals with possibilities of preventing the influence of cognitive biases on our everyday decision making, especially with the negative effect of the anchoring-and-adjustment heuristic on consumer behavior. The first chapter is concerned with human irrationality in decision making, primarily with cognitive biases. Some of the most significant types of cognitive biases that negatively affect our decision making are presented and various approaches trying to explain their origin and nature are introduced subsequently. It continues with a chapter on possibilities of the prevention of cognitive biases where the theory of debiasing is mentioned and an example of a successful debiasing strategy is presented. The last chapter of the theoretical part focuses in detail on one particular type of cognitive bias that arises from using the anchoring-and-adjustment heuristic. The aim of the empirical part of the thesis is then to propose a strategy that will, at least partially, help reducing the negative impact of this bias on our decision making in everyday situations - particularly from the consumer perspective. Another part of this is also an outline for an experimental study that would help verify the effectiveness of the proposed measures. Keywords: heuristics, cognitive biases,...
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Sport confidence and its role in sports performance
Tesařová, Monica ; Niederlová, Markéta (advisor) ; Šípek, Jiří (referee)
The main goal of the thesis is to build upon the existing research literature and to explore the relationship of sport confidence and sports performance, among which a positive correlation is often found. The theoretical part summarizes the present findings regarding this connection, as well as how sport confidence generally works, what constructs it relates to, or how it is measured. In the empirical part, quantitative research on a sample of Sri Lankan swimmers between 17 and 19, executed using the Sport-Confidence Inventory (SCI; Vealey, Knight, 2002), is then presented. Its results showed that participants scoring high at least in one of the three SCI subscales were performing better, regardless of how well the other components were developed, as opposed to participants whose scores were moderate in all the three subscales. The results also pointed to significant differences between the genders, where it showed that men generally scored higher on the level of sport confidence. Series of recommendations for trainers and psychologists working with athletes, but also for potential follow-up studies, can be drawn from the outcomes. Keywords: sport-confidence, multidimensionality of confidence, performance prediction, competitive swimming, SCI
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Possibilities of preventing the negative influence of cognitive biases on everyday decision making
Tesařová, Monica ; Stehlík, Luděk (advisor) ; Uhlář, Pavel (referee)
This bachelor thesis deals with possibilities of preventing the influence of cognitive biases on our everyday decision making, especially with the negative effect of the anchoring-and-adjustment heuristic on consumer behavior. The first chapter is concerned with human irrationality in decision making, primarily with cognitive biases. Some of the most significant types of cognitive biases that negatively affect our decision making are presented and various approaches trying to explain their origin and nature are introduced subsequently. It continues with a chapter on possibilities of the prevention of cognitive biases where the theory of debiasing is mentioned and an example of a successful debiasing strategy is presented. The last chapter of the theoretical part focuses in detail on one particular type of cognitive bias that arises from using the anchoring-and-adjustment heuristic. The aim of the empirical part of the thesis is then to propose a strategy that will, at least partially, help reducing the negative impact of this bias on our decision making in everyday situations - particularly from the consumer perspective. Another part of this is also an outline for an experimental study that would help verify the effectiveness of the proposed measures. Keywords: heuristics, cognitive biases,...
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