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The analysis of marketing communication of the International Film Festival Karlovy Vary in the year 2008
Tesařová, Michaela ; Šobr, Michal (advisor) ; Novotný, David Jan (referee)
My bachelor thesis deals with marketing communication of the International film festival Karlovy Vary. First of all I describe the International film festival and his history and the visitors who are typical for this festival. This film festival has specific advertisement and promotion. Film festival is also a part of art and film marketing. So I describe both parts of marketing in brief. Main theme of my bachelor thesis is the analysis of marketing communication of the International film festival in the year 2008. The analysis is based on theory which includes marketing mix. In the end of my thesis I assess level of promotion of the film festival.
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Employment opportunities for people with disabilities in the rural region
Tesařová, Michaela ; Šťastná, Jaroslava (advisor) ; Šámalová, Kateřina (referee)
This thesis oversees the possibility of employment for people with disabilities in the rural region. It introduces specific employment opportunities for people with disabilities in the Chrudim region. It takes into account the perspective of potential employers in the region. While also identifying specific barriers and fears of employers, when they are determining whether or not to employ people with disabilities. The work is divided into theoretical and practical parts. The theoretical part is devoted to: describing people with disabilities, the importance of work in human life, the issue of unemployment, the characteristics of the Chrudim region, and employment opportunities for people with disabilities. In the practical part quantitative research strategies are used and in this particular case, it involved the use of questionnaires. Questionnaires were sent to random employers in the area in the hopes of finding clear and unbiased results. Keywords Disability, Employment, Unemployment, Employment opportunities, Discrimination, Rural region
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The end of the german press in the Karlsbad region in 1938 and 1945
Tesařová, Michaela ; Köpplová, Barbara (advisor) ; Krejcar, Robert (referee)
My thesis aims to analyse German written periodicals published in Karlovy Vary region, which were discontinued in 1938 and 1945. This paper analyses last issues of Volkswille and Karlsbader Tageszeitung (earlier known as Deutsche Tageszeitung), published in last week of their existence and Elbogener Zeitung in its last month of publishing. My goal is to establish not only changes in contents and editorial staff, but also to find out whether it was clearly stated that these papers will cease to exist or it was only indirectly hinted. I also focus on further lives of employees of mentioned periodicals and publishing houses after their work ended. Introductory part concerns itself with important historical events mainly of 1930s and 1940s that influenced both the living conditions in Karlovy Vary region and activities of regional media. Equally important is also coexistence of Czechs and Germans in our region, developing since 12th century. Given the subject of my thesis special emphasis is given to the Czech-German relations in vicinity of Karlovy Vary from 1930s till the end of World War II.
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The analysis of marketing communication of the International Film Festival Karlovy Vary in the year 2008
Tesařová, Michaela ; Novotný, David Jan (referee) ; Šobr, Michal (advisor)
My bachelor thesis deals with marketing communication of the International film festival Karlovy Vary. First of all I describe the International film festival and his history and the visitors who are typical for this festival. This film festival has specific advertisement and promotion. Film festival is also a part of art and film marketing. So I describe both parts of marketing in brief. Main theme of my bachelor thesis is the analysis of marketing communication of the International film festival in the year 2008. The analysis is based on theory which includes marketing mix. In the end of my thesis I assess level of promotion of the film festival.
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The Role of the Narrative in Marketing of Culture Heritage
Neubauerová, Markéta ; Černá, Jitka (advisor) ; Tesařová, Michaela (referee)
This thesis deals with the role of the narrative in animation culture heritage. Its aim is to assess the effectiveness of the use of the narrative in the marketing of cultural monuments. The theoretical part describes the specifics of the art marketing and the culture product, focusing on the use of psychology and emotions in marketing and explains the theory of narratology and storytelling and its application for an animation of the narrative. The practical part includes a research and analysis of selected objects that use or do not use the story for self-promotion, and also investigates the marketing campaign of the CzechTourism Agency. Analysis of selected objects was personally accomplished by the author through the questionnaire survey. Based on the research probe, the thesis provides evidence of the narrative functionality in animation of the culture heritage and recommends convenient changes to existing marketing promotion.
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