National Repository of Grey Literature 6 records found  Search took 0.01 seconds. 
The Palestinian identity and traditional culture
Tůmová, Miluše ; Vrhel, František (advisor) ; Uherek, Zdeněk (referee) ; Pargač, Jan (referee)
The central theme of my dissertation theses is Palestinian identity and Palestinian traditional culture. The theses are based above all on the results of 13-month field research in the West Bank. During my stay in Palestine, I documented Palestinian cultural heritage, and collected folklore, oral history and contemporary life situations of Palestinian inhabitants. Specifically, I was interested in the identity of the Palestinian people, in their values, opinions, postures, life style, attitudes towards local and worldwide problems and also in the youth culture and status of women. Main attention was paid to the basic premise questioning whether something like Palestinian identity does exist since many consider the Palestinian identity to be an artificially created political construct. Protagonists of the idea that the Palestinian nation and Palestinian identity do not exist say, that instead of Palestinians, we speak generally about Arabs who do not have specific signs which differentiate them from the Arabs in the neighbouring countries. In my theses I proved that the Palestinian identity exists, that it has its historical development which is not completely connected with the birth of Zionism, it has its specific features which make the Palestinian identity unique among the Arab population, it has members...
Jehovah's Witnesses
Tůmová, Miluše ; Pargač, Jan (referee) ; Vrhel, František (referee)
The subject of my doktoral thesis is a study of a group of people, which has created an interesting phenomenon in modern and contemporary world, as well as in Czechoslovak and subsequently Czech history. The Religious Organisation of Jehova's Witnesses (later on ROJW) was founded in the USA at the end of 19th century and started its activities in the Czechoslovak Republic in 1907. Today is this religious group represented in 234 countries and is developing in a dynamic way thanks to its elaborated organisational structure. The aim of my work is not an apology nor accusation of the community of Jehova's Witnesses. From the perspective of a person with no affiliation to any religious doctrine, I am trying to obtain as objective view as possible of the origins, development, activities and specific characteristics of this organisation with special focus on the Czech Republic. Main body of my work is divided into two parts. The first part explains the origins and subsequent development of the ROJW. This part is divided into two chapters (chapter I concentrates on Jehova Witnesses' activities on international level and chapter II on its activities in the course of the Czech history) and is based on different information sources and literature. The second part focuses on main principles of religious doctrine and...
Marketing Options of the Internet
T.Kovács, Gregor ; Tůmová, Miluše (referee) ; Dvořák, Jiří (advisor)
The aim of this work is to summarize the current possibilities and used approaches in the field of online marketing, and the possibility of their aplication on selected www pages. The goal is to present an approach for raising the marketing effectives and strength of a web page and increasing so its viewer rate. The work discusses the methods used in the process of online marketing analysis and the planning of online marketing strategies. The work also focuses on the field of social media marketing.
Customer satisfaction as a factor of sustainable competitive advantage
Tůmová, Miluše ; Chalupský, Vladimír (advisor) ; Bártová, Hilda (referee) ; Koráb, Vojtěch (referee)
Doctoral thesis, which deals with customer satisfaction and customer loyalty in relation to a competitive advantage. Methodology used for purposes of doctoral thesis. The process of consumer satisfaction and consumer loyalty research. References to foreign literature. A formulation of objectives and hypotheses. Specifics of customer satisfaction in the field of services with a high proportion of personal folders.
Danone brand perception
Šmejkalová, Radka ; Skokanová, Dagmar (advisor) ; Tůmová, Miluše (referee)
The target of my work is to find out consumer opinion of Danone dairy products. My work is divided into two parts - theoretical and practical one. The first part is focused on explaining fundamental terms. The second part evaluates results of the consumer investigation.
Strategické řízení firmy Magneton a. s.
Tůmová, Miluše ; Chalupský, Vladimír (advisor) ; Zapletalová, Jitka (referee)
Charakteristika procesu strategického řízení ve firmě Magneton a. s., tvorba strategie pro tuto firmu. Popsání procesu vyhledávání potenciálních zákazníků výrobní firmy.

See also: similar author names
1 Tumová, Martina Bc.
1 TŮMOVÁ, Marcela
4 TŮMOVÁ, Marie
13 TŮMOVÁ, Markéta
9 TŮMOVÁ, Michaela
8 TŮMOVÁ, Michala
1 TŮMOVÁ, Miroslava
2 Tůmová, Magda
4 Tůmová, Marie
13 Tůmová, Markéta
9 Tůmová, Martina
9 Tůmová, Michaela
8 Tůmová, Michala
4 Tůmová, Milena
2 Tůmová, Miriam
6 Tůmová, Monika
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