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Franchising as a form of entry to the market
Těšínská, Eva ; Turnerová, Lenka (advisor) ; Khelerová, Vladimíra (referee)
This bachelor thesis deals with franchising as a form of entry to the market. This work is divided into two main parts, theoretical and practical. In the theoretical part, I describe functioning of the franchising system, advantages and disadvantages connected with this kind of business, its historical development in the world and the current situation in the Czech Republic. The practical part describes the retail chain Vitaland.

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2 Těšínská, Edita
18 Těšínská, Emilie
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