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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The influence of pharmaceutical industry's marketing communication on consumer's decision-making
 Těšínská, Edita ; Lešetický, Ondřej (advisor) ; Svoboda, Petr (referee)
This master thesis introduces the pharmaceutical industrys marketing communication from the consumers point of view. It is aimed at consumers perception of the marketing communication in this area and at the way it influences their choice in purchases of over-the-counter drugs. Its goal is to find out which source of information leading to the final decision over the purchase of an over-the-counter drug the consumer considers to be the most reliable one, what role the marketing communication plays in the process and what other factors effect consumers while they are choosing and purchasing an over-the-counter drug. The thesis consists of a theoretical and a practical part. The theoretical part introduces the pharmaceutical industry, the marketing mix and consumer behaviour. The practical part is based on a questionnaire survey through which the main goal of the thesis is to be reached.
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Ergonomic Aspects of Working Conditions in an Organization
 Těšínská, Edita ; Stříteský, Marek (advisor) ; Velas, Marek (referee)
The topic of this bachelor thesis is working space ergonomics. The point is to examine whether the ergonomic requirements of the company Shell Czech Republic, a. s., are kept and to evaluate possible risks of their violations and insufficiencies that may lead to drop in the employees' productivity, and finally to suggest a solution that would enable the company to provide the best working conditions for their employees. The thesis is divided into two main parts -- theoretical and analytical. The theoretical part introduces the reader into basic information on ergonomics of working space and the analytical part includes an ergonomic analysis of a working space via questionnaires. The final chapter summarizes the analysis and includes suggestions that may lead to optimization of the employees' environment.
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See also: similar author names
18 Těšínská, Emilie
2 Těšínská, Eva
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