National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
B2B marketing communication of John Deere
Szabó, Attila ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The aim of this master's thesis is to evaluate the implementation of the B2B marketing strategy of John Deere on a specific example. The theoretical part of the thesis focuses on defining the basics of modern marketing communications. Next it deals with defining the concept of B2B marketing and related strategies. The practical part focuses on the characterisation of the agricultural machinery industry and the slovak agricultural sector. Further it includes the introduction of other B2B marketing tools of John Deere in practice.
Marketing strategies of Agroservis spol. s r.o.
Szabó, Attila ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The aim of this thesis is to analyze the marketing strategy of Agroservis spol. s r.o. and to suggest possible improvements. The theoretical part focuses on marketing, marketing environment, marketing mix tools and communication tools. The second chapter is devoted to the characteristics of the company and its surroundings. It deals with the situation analysis, including the analysis of the market, customers and competition and SWOT analysis. The third chapter deals with the analysis of the distribution, product, pricing and communication strategies. At the end there is a proposal to improve the current strategy.

See also: similar author names
3 Szabó, Adam
2 Szabó, Andor
1 Szabó, Arpád
2 Szabó, Ákos
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