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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Business plan
 Stará, Kristina ; Srpová, Jitka (advisor) ; Gruberová, Klára (referee)
The aim of the thesis is creating a business plan concept for a company focusing on organisation of educational seminars and thereafter verification of its viability and feasibility. Thesis is divided into two separate sections. First section comprise the theoretical background of business plan and description its structure. Second part consists of the business plan itself.
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Franchising as a form of entry to the market
 Stará, Kristina ; Turnerová, Lenka (advisor) ; Průša, Přemysl (referee)
This bachelor thesis deals with "Franchising as a form of market entry". It is divided into three main chapters. The first part contains the teoretical issues, advantages and disadvantages of franchising and also the history and development of franchising in the world and in the Czech republic. The second chapter describes the process of implementation of franchising, and the last section contains a description of the functioning of franchise concept in the company FORNETTI Bohemia.
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See also: similar author names
7 Stará, Kateřina
8 Stará, Kristýna
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