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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Marketing strategy of Miele
 Novotná, Barbora ; Průša, Přemysl (advisor) ; Sontag, Darina (referee)
The thesis deals with the terms like marketing strategy, its components and the suitable way for promotion and distribution of the specific product. This general idea is then used for analysis of present marketing strategy of Miele which is accompanied by the questionary results. Based on the analysis of present marketing strategy is proposed new strategy which should help the premium brand like Miele to increase the market share and the profit.
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