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Rozvoj P2P platforem v České republice
Sikora, Václav
Sikora, V. Rozvoj P2P platforem v České republice Bakalářská práce. Brno: Men-delova univerzita v Brně, 2018. This bachelor thesis deals with development of P2P in the Czech Republic and abroad. The thesis defines the general peer-to-peer concept with regard to the use of this concept in the context of money lending among people. It analyzes the emergence and development of peer-to-peer platforms, sets out the legislative framework and also risks associated with their activities. Part of the thesis is also analysis of marketing communication and subsequent recommendation for pre-selected Czech P2P platform, which is based on SWOT analysis, PESTE analysis of marketing communication of the company and questionnaire survey.

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4 Sikora, Vojtěch
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