National Repository of Grey Literature 134 records found  previous11 - 20nextend  jump to record: Search took 0.01 seconds. 
Analysis of Privacy on Social Networks
Tomandl, Luboš ; Sigmund, Tomáš (advisor) ; Čermák, Radim (referee)
This thesis deals with a question of privacy in a context of social networks. The main substance of these services is the users' option to share an information about their lives. This alone can be a problem for privacy. In the first part of this thesis concentrates on the meaning of privacy as well as its value for both individuals and the society. In the next part the privacy threats on social networks, namely Facebook, are discussed. These threats are disclosed on four levels according to four recognized actors active on Facebook. Those actors are users, Facebook company, other corporations and government organizations. From all of these groups threats for user's privacy can come. This thesis not only tries to find these threats, but is wants to offer some solutions of this situation as well.
Biometric systems
Lisý, David ; Sigmund, Tomáš (advisor) ; Čermák, Igor (referee)
This bachelor work is about biometrics and it´s application in practice. Theoretical part describes the main principles of biometrics and all of the common technologies and methods. Practical part consists of analysis and assessment of applying biometrics in Czech radio building in Prague. Practical part covers even description and comparison of potentially suitable products. That comes with choice of the best one, as a conclusion of practical part. The main goal of this work is to provide general and basic knowledge about biometrics including demonstration of analysis it´s application in practice.
The evolution of mobile internet technology and its impact on users in the Czech Republic
Sochor, Filip ; Sigmund, Tomáš (advisor) ; Egressy, Adam (referee)
This thesis deals with the development of mobile internet connection technology, focusing on users in the Czech Republic. The main goal is to map out the current situation regarding mobile internet connection to the internet, research the preferences and usage of users, and respond to the question of whether local telecommunications providers meet the expectations of customers from the viewpoint of usage of the newest mobile technology, offer of services and overall availability. The chosen issue is addressed in both the theoretical and practical sections of this thesis. The first part concerns the development of mobile technology, their availability and the end user usage possibilities with all the benefits and drawbacks. Availability is used in the sense of coverage throughout the Czech Republic and the utilisation of frequency bands. The theoretical section further contains information about the Czech mobile market and a comparison of telecommunications operators with a picture of their overall coverage in the Czech Republic. These details were taken from specialist publications, publically available sources and on the basis of direct communication with the technical departments of Czech telecommunications operators Vodafone and T-Mobile. The second section looks into satisfaction, usability and utilisation of mobile internet connections through comparisons, SWOT analysis and a survey/questionnaire. The practical section confirms how Czech users behave and how much time they spend on the internet on mobile devices. The collection of data was undertaken during a period of six months (Quarter 4 2015 and Quarter 1 2016). The result of the practical section is determining user satisfaction with the readiness of services in terms of optimizing the content and range of information, services and entertainment, or supporting applications using Internet connection; and further to this, when and for what purposes the connections are used. All of this is separated into gender and age divisions with the purpose of showing the diversity of user focus. This thesis can be used by mobile and virtual mobile operators for their own purposes as a reflection of the current situation in the Czech Republic, and also by specialists focused on the opportunities for the utilisation of mobile internet connections in terms of its current state and predicted evolution.
Survey of ethical and other problems with the use of drones in society
Pavlík, Lukáš ; Zamazal, Ondřej (advisor) ; Sigmund, Tomáš (referee)
This bachelor thesis focuses on the problem of using commercially available drones and follows the ethical and other problems of their use. In this thesis I set four objectives, which contain a the acquaintance with the problems of drones in general and from the viewpoint of artificial intelligence; the acquaintance with ethics in general, from the viewpoint of artificial intelligence and especially in regard to drones; own research of ethical and other problems regarding the use of drones in society; conducting a survey of ethical and other problems with the use of drones in society through questionnaires. I achieved these objectives by studying the problems in detail and then executing two questionnaire surveys and consulting with experts. My contribution to this thesis is the assessment of problems, which are compared with the results from the questionnaires. The work is divided into four chapters where the first chapter focuses on the ethical side. The second part deals with the drones themselves and focuses on the definition of drones. The third part discusses ways of using commercially available drones. Finally, the last chapter is devoted to problems that directly relate to the drones and focuses on the results of the surveys.
Modern Technology's Influence on Consumer Behavior
Černý, Filip ; Sigmund, Tomáš (advisor) ; Vondra, Zdeněk (referee)
This bachelor thesis is focused on change in consumer decision journey as a result of new Information and digital age. It follows technological progress since middle of twentieth century till today. The thesis analyzes which new touch points were brought into the marketer-consumer relationship when new technologies emerged, how new channels have affected consumers and how brands can profit from it. To meet the aims of the work, only the most important technologies and applications are chosen. These are described in detail and demonstrated on particular examples, which I have covered during year and half long practice in an advertising agency Leo Burnett.
Defense against social engineering attacks
Škopec, Antonín ; Sigmund, Tomáš (advisor) ; Šimek, Luděk (referee)
This theses concerns with social engineering and defense against it. Social engineering attacks represents significant threat for organizations and their information systems, especially because they target weakest link in information systems security, its users. That way attacker can easily bypass even highly sophisticated security system. This theses tries to deal with question, how to effectively secure human factor of information system.
Analyze and new design of existing website of a chosen company
Urbanová, Kateřina ; Sigmund, Tomáš (advisor) ; Jelínek, Tomáš (referee)
The aim of this master`s thesis is to analyze an existing website of a chosen company by testing user`s usability, examining Google Analytics data, conducting SEO analysis and analysing user behaviour according to heat maps. The theoretical part describes the positi-on of the website in a modern marketing, characterizes and compares main web designs, summarizes best-practices for web site development, methods of web analysis and methods for analyzing user behaviour. The practical part uses the knowledge presented in the theo-retical part and applies it in the analysis on the current website of the chosen company. The secondary aim is to define recommendations for creating new pages based on the results of analyses and best-practices of web design from the theoretical part.
Customer orientation in connection to system dynamics in Vodafone CZ, a.s.
Sedláček, David ; Malinová, Ludmila (advisor) ; Sigmund, Tomáš (referee)
The content of this diploma thesis is the analysis of Vodafone CZ, Inc. as the company, which is customer-oriented in close connection to the scientific field, system dynamics. Work contains definitions of basic theoretical concepts in the field of system dynamics, and the area of customer, especially his satisfaction and loyalty. In following description of the selected company, its basic characteristics and selection processes within the organization. Separate chapter describes methodology for measuring customer satisfaction, the Net Promoter Score. Either theoretical definition, either its practical use in society. One process is processed and selected within an proces analysis. Specifically, the inspection process, which is essential and necessary for the processing of customer interaction. The final part is the elaboration and validation of hypotheses, set out to verify the connection or relationship between the studied areas and subsequent benefit to selected society.
Systems solution of branding in online setting
Rais, Josef ; Sigmund, Tomáš (advisor) ; Čermák, Radim (referee)
This thesis if focused on brand building on the internet and possibilities brought to this filed by usage of systems methodologies. SWOT analysis is widely used in marketing, but it is focused solely on evaluating the current state of things and there is no formal framework to connect branding with marketing. Critical Systems Heuristics (CSH) methodology is used to supplement traditional marketing approaches. CSH consists of 12 boundary questions which can be used to define ideal state of analyzed systems. CSH methodology is then used to create a draft of Monoe brand, which will stand for a provider of photographical and graphical services. Based on gathered information from boundary questions, a website for the brand was created and promotion on social networks was also started. This practical use of CSH shoved that the boundary questions are too vague to be properly used in branding, but mostly address the right fields. Because of that, the boundary questions were modified. The asset of this thesis is modifying CSH methodology so it can be used as a framework to build brands on the internet.
Selected aspects of development of information society for business opportunities in the Czech Republic
Coufal, Libor ; Sigmund, Tomáš (advisor) ; Galba, Alexander (referee)
Today's environment of information society brings many changes. The main objective was to identify those changes which the development of the Internet affect business opportunities. A fundamental change is globalization and the related impact on marketing, strategic planning, record-keeping and human resource management. The thesis also focuses on the importance of education, experience and skills and their relationship to the business, which raises the question whether the current period has contributed to more successful business plans. Different levels of knowledge and experience, along with information literacy of individuals affect the use of modern information and communication technologies for formulating business plans. On real cases, the author applies theoretical knowledge and explains the context, because it shows that there is no demonstrable importance of Internet development to the success of business plans.

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