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The Business Plan for the Establishment of a Trading Company
Sedláček, Oldřich ; Oulehla, Jiří (referee) ; Poláček, Tomáš (advisor)
The bachelor thesis is about creating a real business plan for the establishment of a trading company located in Brno distributing hygienic merchandise and it’s accessories. The first part summarizes the theoretical basis of the thesis and defines terms related to business plan. Follows complex analysis of the current state. Based on the findings in the previous parts, the business plan itself is prepared. At the end of the thesis are estimated the overall outcomes and feasibility of the business plan.
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The Marketing Strategy of a Selected Trading Company Product
Sedláček, Oldřich ; Schüller, David (referee) ; Chlebovský, Vít (advisor)
The master‘s thesis is about creating a real marketing strategy for the hygienic product by the trading company called Hygset s.r.o. located in Brno. The first part summarizes the theoretical basis of the thesis and defines terms related to marketing strategy. Follows complex analysis of the current state by professional methods and research. Based on the findings in the previous parts, consumer-oriented marketing strategy itself is prepared so the strategic goals of the company are reflected.
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The Marketing Strategy of a Selected Trading Company Product
Sedláček, Oldřich ; Schüller, David (referee) ; Chlebovský, Vít (advisor)
The master‘s thesis is about creating a real marketing strategy for the hygienic product by the trading company called Hygset s.r.o. located in Brno. The first part summarizes the theoretical basis of the thesis and defines terms related to marketing strategy. Follows complex analysis of the current state by professional methods and research. Based on the findings in the previous parts, consumer-oriented marketing strategy itself is prepared so the strategic goals of the company are reflected.
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The Business Plan for the Establishment of a Trading Company
Sedláček, Oldřich ; Oulehla, Jiří (referee) ; Poláček, Tomáš (advisor)
The bachelor thesis is about creating a real business plan for the establishment of a trading company located in Brno distributing hygienic merchandise and it’s accessories. The first part summarizes the theoretical basis of the thesis and defines terms related to business plan. Follows complex analysis of the current state. Based on the findings in the previous parts, the business plan itself is prepared. At the end of the thesis are estimated the overall outcomes and feasibility of the business plan.
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