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Exploring YouTuber Popularity: A Quantitative Analysis of Communication Styles among Black Beauty YouTubers with Varying Follower Counts
Wang, Qiufei ; Hájek, Martin (advisor) ; Sedláček, Jakub (referee)
This research aims to investigate whether there are differences in the communication styles among black beauty vloggers with different popularity. Specifically, the study intends to examine the possible differences using the first five elements of Dell Hymes's SPEAKING model, including setting and scene, participants, ends, act sequence and key. The findings suggest that there are no notable distinctions between black beauty vloggers in terms of the setting and scene, the number of participants in the vlogs, and their sequence of intro- discussion-outro. But unfortunately, the differences in the usage frequency of black-related terms, the presence of black-related purposes, and the overall tone are still inconclusive as the results from the Advanced and Beginner groups are contradictory. As no conclusive results were found to support the existence of differences in these three aspects among black beauty vloggers with varying follower counts, the study argues that vloggers with varying audience sizes have mostly the same communication styles.
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Digital Discourse Analysis of Posthumanism in Open Access Academia
Sen, Shivam ; Hájek, Martin (advisor) ; Sedláček, Jakub (referee)
Digital Discourse Analysis of Posthumanism in Open Access Academia Abstract In light of Human actions leading to an earth wide ecological breakdown it is importance to reflect upon the construction of the notion of 'Human' and how people's ideas of 'their being' is evolving and changing. At the same time, there has been a recent emergence of the term 'Posthuman' in academic literature. In a very general form, the term is implying something that is after 'human'. However, due to its newness it is yet ambiguous. Thus, this paper conducts a digital discourse analysis to identify the different senses of the term as used in open access academia, investigates the other important objects in the discursive sphere and describe the power configuration in the discursive sphere. Findings suggests three major senses of the term, (1) 'Posthuman processes'. (2) 'Posthuman beings' and (3) 'Posthuman perspectives'. Salience of 'novel socio- technical processes', 'human enhancement technologies' and 'new perspectives of beings' is found in the discursive sphere. Further, influential or powerful authors and ideas in the sphere are also identified.
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Big Social Data and the Study of Celebrity Fandom
Sedláček, Jakub ; Numerato, Dino (advisor) ; Špaček, Ondřej (referee) ; Mikuláš, Peter (referee)
This thesis provides a novel view of celebrity fandom through the lens of big social data, while at the same time exploring the opportunities and challenges of using digital traces from social media for sociological research. The first chapter provides a sociological framing of celebrity, a short, joint history of celebrity and the media, and a discussion of the revolutionary role that social media and its platforms played in celebrity culture. Finally, it attempts to bridge theories related to celebrity's role in society with research on "lifestyle politics", "polarization", "taste cultures" and "lifestyle enclaves". The second chapter serves as an introduction into big social data and digital trace data. First as a socio-technological phenomenon, then as a research tool. It covers its historical and current availability and discusses its epistemological and practical opportunities, limits and dangers. Finally, it introduces Facebook pagelikes as a valuable source of information on lifestyle politics. Chapter three is an exploration of Facebook digital traces of 90k celebrity followers. It asks whether celebrity preferences are related to differences in various aspects of life, including politics, leisure or cultural consumption. Methodologically, it covers combining data from APIs with web scraping and...
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Loyalty of Media News Portals Readers in the Czech Republic
Mrázková, Michaela ; Lipková, Helena (advisor) ; Sedláček, Jakub (referee)
The topic of this Bachelor Thesis is: "The Loyalty of News Portals Readers in the Czech Republic". The theoretical element of the thesis focuses on difining the concept of 'loyalty', in particular the characteristics of 'reader groups' aged forty-five to fifty-five. Furthermore, the thesis offers an explanation on the concept of reporting, its history, with a specific focus on 'internet reporting' and the current key problems related to this specific issue. Additionally, to further the research, there is also an evaluation of news portals and the characteristics of several of them. The practical component of the thesis focuses on a qualitative research investigation and utilises the method of semi-structured interviews. The aim of these discussions is to discover how intensely, as well as how long and to what level of satisfaction, people aged forty- five to fifty-five use online news portals. The second goal of the thesis is to ascertain the reasons why these individuals (those interviewed) change their preferences in watchning internet news portals. The analysis and interpretation of the data is followed by a summary and conclision, within which recommendations for practive are also offered.
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Limits of social media monitoring in humaniterian crises
Böhm, Jan ; Šlerka, Josef (advisor) ; Sedláček, Jakub (referee)
Limits of social media monitoring in humanitarian crises This paper explores the use of social network data in humanitarian crises. I introduce three theoretical pillars - the techno-optimist concept of digital humanitarians, which describes how social network data improves the ability of humanitarian organizations to locate people in need of assistance. The second theoretical pillar is an analysis of the use of Facebook and Twitter in the context of the so-called Arab Spring, where I show that each network has specificities that need to be taken into account. I then present the concept of techno- colonialism to show how much of a problem it can be when the use of technology is approached without critical reflection. The theoretical introduction is followed by literature review and my own research. The aim of the literature review is to determine whether the limitations and potential risks of using social network data are perceived by current research. The review shows four main directions that the research addresses - the processing of so- called big crisis data, the analysis of specific tools, the possibilities of crisis management using big data, and critical reflection on the limits of social media monitoring. The literature review concludes by stating that critical reflection on the topic is not...
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Conversation design: principles of voicebot design for natural communication with people
Kološová, Štěpánka ; Šlerka, Josef (advisor) ; Sedláček, Jakub (referee)
The thesis Conversation Design: Principles of Voicebot Design for Natural Communication with People addresses the question of how robots can naturally interact with humans and aims to create a model of conversational design rules. This will be developed based on insights from the literature and will also be supported by data from real conversations between humans and voicebots. The methodology of this thesis is qualitative analysis. In the theoretical part of the thesis I discuss how communication between people works. I describe how conversation can be viewed and how conversation analysis approaches it. In the next part I describe how voice assistants work and focus on how they can talk to people. The second part of the thesis is a literature search. Here I explore the approaches and perspectives of authors who are experts in conversation design, UX design, voice technology, linguistics, sociology, psychology and other fields. I summarize the authors' findings into nine competencies and skills that a virtual assistant should have. In the analytical section, I analyze three virtual assistant scenarios and the calls in which people interacted with them. I look at these scenarios from the perspective of those nine skills and analyze them using a set of questions. In the results of the analysis, I...
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Instagram as a business tool
Kabir, Karim ; Šlerka, Josef (advisor) ; Sedláček, Jakub (referee)
Today, the social media have affected all aspects of human life. The most significant change in the behavior of users, after the emergence of the social media, is their way of communication and its extent. Today, Instagram, a social network, has a significant influence on the marketing activities of companies and it presents new ways of communicating with new, as well as established customers. The goal of this Thesis is to critically analyze the sales business activities in the environment of the Instagram social network. In the Thesis, we identify the basic target groups, areas of business used in this environment and types of goods that are sold the most often in them. The Thesis itself will be based on the initial mapping of the marketing and practices in the environment of social networks, especially in the environment of the Czech and Slovak Instagram.
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Francophone Hip Hop Lyrics from the Perspective of Digital Humanities
Klimentová, Julie ; Šlerka, Josef (advisor) ; Sedláček, Jakub (referee)
This paper contains an explorative analysis of French rap lyrics. The focus of the work is to answer three questions: What is the vocabulary used in the French rap lyrics? What are the topics present in the French rap lyrics? Are media and technology a significant topic in French rap lyrics? The methods used to obtain the answers to the research questions can be listed as follows: literature research, data collection of French rap lyrics, statistical textual analysis, and algorithmic topic modelling. The findings confirm previous research on the subject by supporting claims that the level of non- standard language in French rap lyrics is not as high as myths suggested. In terms of the topics, the topic modelling confirms that there is a variety of themes present in French rap lyrics, including anti- systemic sentiments, struggle, censorship, and false information presented by the authorities.
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Children's Behaviour on YouTube (10 - 12 years old)
Hryzbylová, Eva ; Slussareff, Michaela (advisor) ; Sedláček, Jakub (referee)
The thesis presents findings regarding children activity in the online space, as well as contributes by its own research findings. The attention is focused on Czech children in the age group of 10-12 years. To be specific, the thesis focuses primarily on the type of content that children consume online, the way they consume it and the interference of advertising, while being online. The attention is paid also to parents' knowledge of activities that their children do online, as well as the extent of regulation parents apply on such activities. In the first part, the current knowledge of children's behaviour online and on YouTube is described. Also, relevant research outputs are presented. Special chapters are devoted to YouTube, including the YouTubers phenomenon, as well as to the protection of children in cyberspace. The research combines qualitative and quantitative techniques of observation and questionnaires. The thesis contributes to a better understanding of children's behaviour in the online space and it also presents new findings about the way Czech children use YouTube and for what purposes they use it, as well as about parents' engagement in their activities.
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Filtre bubbles and facebook pages about climate crisis
Janovská, Kateřina ; Šlerka, Josef (advisor) ; Sedláček, Jakub (referee)
Title: Filtre bubbles and facebook pages about climate crisis Author: Mgr. Kateřina Janovská Institute: Institute of Information Studies and Librarianship Supervisor: Mgr. Josef Šlerka, Ph.D. Abstract: The climate crisis is one of the biggest challenges society is facing today. And while its existence is subject to scientific consensus, it is a highly polarising issue among the public. The social network Facebook, which has become a platform for spreading misinformation and filter bubbles, has also played its part. This thesis analyses the potential risk of filter bubbles being created on Facebook pages that address the topic of climate change - with a focus on similar pages suggestions. It categorizes these pages according to their stance on the existence of anthropocentric climate change.
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