Home > Search Results: Satoriová, Lucie
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Gender differences in perceiving advertising (selected issues)
 Satoriová, Lucie ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This diploma thesis deals with the gender differences that arise when perceiving advertising, specifically advertising with sexual content. First, I take a look at the history of this type of advertising in the USA and in the Czech Republic. I also describe current studies that focus on the effectiveness of advertising with sexual content, as well as the scale of those types of advertisements and the experience levels of the advertising agencies involved. I then present several visual examples to illustrate the significance of specific advertisements. I also comment on several principles of gender marketing and stereotypes in society. Lastly, I discuss a number of laws that pertain to advertisements with sexual content in both the Czech Republic and the European Union. Also presented are the results of my own research, a questionnaire-driven investigation of the influence of sexually suggestive advertising on students in the Czech Republic.
Detailed record
Effect of subliminal advertising on consumer decision
 Satoriová, Lucie ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
Bachelor thesis deals with subliminal advertising. The thesis is divided into 4 chapters. In the first one, I explain the term of subliminal advertising. Then I present a history of subliminal advertising and its temporary influence. I did not forget to comment on experiments and the law that interdict the subliminal advertising. Speaking of the chapter two, I describe various kinds of subliminal advertising, such as subliminal advertising in music, movies, in advertisements, politics or in stores. Last two chapters summarize the results of my research. The former explains the result of the experiment on subliminal advertising and the latter describes the result of the questionnaire.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English