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Electricity Market in the Czech Republic, its definition
Kloubec, Milan ; Koudelka, Jan (advisor) ; Sůva, Jaroslav (referee)
This bachelor thesis deals with the characterization of the Electricity Market in the Czech Republic and its definition. The main part of the thesis is systematically divided into three chapters, where the first chapter addresses the theoretic framework of market definition and marketing distinctiveness in the Electrical Power Engineering Industry. The second chapter approaches the practical part of the thesis wherein the theory of market definition is applied to the Electricity Market in the Czech Republic. In the process, an in-depth definition of individual market participants, as well as of individual types of electricity deals, is -- among many others -- carried out as well. The third chapter focuses on the definition of the market product, i.e. electricity, and its marketing specifics.

See also: similar author names
1 Sůva, Jakub
1 Sůva, Jiří
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