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Covert advertising on social media
Sýkorová, Kristýna ; Hejlová, Denisa (advisor) ; Houdek, Petr (referee)
The aim of this bachelor thesis is to present hidden advertising on social media, its possibilities of dissemination across platforms and its definition in czech legal framework. The first part of the bachelor thesis will consist of the introduction of advertising overall (but mainly digital advertising) and the different types of advertising presented on social media shared through influencers' channels. Advertising, especially the covert form, will be defined in terms of national and European Union law. Influencing will be further presented on the basis of its nature and content, but also on the basis of the obligations of influencers that arise in the dissemination of sponsored content. In the second part, I am going to analyse the awareness of hidden advertising from the perspective of social network users. It will examine their theoretical knowledge of advertising and collaborations, as well as their ability to recognize such advertising in practice. Finally, I will reflect on the current legislation and compare it with the results of the analysis and present the possibilities of regulating this area in terms of its importance, relevance and need.
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Employment Incomes Tax Optimization
Sýkorová, Kristýna ; Malinka, Jakub (referee) ; Brychta, Karel (advisor)
The bachelor thesis is focused on the taxation of personal income from dependant activities and tax optimization of this income. The thesis discusses the issues of labour law, tax law and social and public health insurance. The procedure for determining the tax and the resulting tax liability is described, together with the calculation of net wages. This procedure is subsequently applied in the calculation of tax liabilities of fictitious income tax payers.
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Tvořivost a tvořivé vyučování na vybrané odborné škole
Sýkorová, Kristýna
The bachelor thesis deals with creativity and creative teaching in vocational schools, which for this type of education suitable to the achievement of educational and training goals. In the theoretical section details the basic concepts, teaching methods and activating methods. The basis for the development of this part of the study of literature, it's analysis and analysis. The theoretical part is an introduction and summary of the basic concepts and methods. The practical part is to evaluate the current status via a questionnaire survey of agricultural secondary school teachers who teach vocational subjects in the field of Natural lyceum, Agribusiness (economy and operation) and the protection of nature and environment. The data are analyzed and evaluated basic statistical methods. The work also includes drawing up recommendations for improving the current state and design of creative hours.
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Tvořivost a tvořivé vyučování na vybrané odborné škole
Sýkorová, Kristýna
The bachelor thesis deals with creativity and creative teaching in vocational schools, which for this type of education suitable to the achievement of educational and training goals. In the theoretical section details the basic concepts, teaching methods and activating methods. The basis for the development of this part of the study of literature, it's analysis and analysis. The theoretical part is an introduction and summary of the basic concepts and methods. The practical part is to evaluate the current status via a questionnaire survey of agricultural secondary school teachers who teach vocational subjects in the field of Natural lyceum, Agribusiness (economy and operation) and the protection of nature and environment. The data are analyzed and evaluated basic statistical methods. The work also includes drawing up recommendations for improving the current state and design of creative hours.
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