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National Repository of Grey Literature

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Online Marketing Communication of Political Parties in the Czech Republic Rychlík, Lukáš ; Stříteský, Václav (advisor) ; Zamazalová, Marcela (referee) This master's thesis deals with the characteristics of online political communication, characteristics of major social networking sites and Internet communication comparisons Czech political parties. The methods used in this work are observation, self-analysis, comparison and evaluation of own research. The thesis aims to describe the specifics of political communication, subjectively evaluated according to established criteria the individual components of Internet communication Czech political parties, compare their activity on social networks and on the basis of own research to evaluate the influence of declared political online communication in the country. As well as by continuing to map out its own research, as political parties proceed when manage online tools of communication. Detailed record

Position of SŽDC, its creation, development and future in the railway transport system in he Czech Republic Rychlík, Lukáš ; Mervart, Michal (advisor) ; Jílek, Adolf (referee) In my bachelor's work I focused on transformation of railway transport system in the Czech Republic. I wrote about historical connections, present situation and also about visions in the future. I counted not only the liberalization of our transport market in the 90' but also the SŽDC and ČD creation. I gathered visions for the future from the managing people of SŽDC and I wrote about the vision ideas in the conclusion part. Detailed record

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