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Hedonistic motivations for shopping - scale localization
Ježek, Michal ; Remr, Jiří (advisor) ; Hendl, Jan (referee)
(abstract) The thesis deals with motivations for hedonistic type of shopping with a focus on their measurement by using a multidimensional scale designed and validated by Mark J. Arnold and Kristy E. Reynolds in 2003. This tool contains six constructs for which the author examined their transferability to the local environment of Czech consumers. The aim of the thesis was to convert the scale into the Czech language and into the context of the Czech consumers and their shopping behavior. There were analyzed cognitive interviews, which were focused on the understanding of the statements on the scale and their adjustment for the following questionnaire survey. This was conducted on a representative sample of the Czech internet population. Furthermore, statistical analysis was carried out with the focus on reliability and validity of the translated scale. Although the research does not primarily aim at creating a typology of shoppers or describing in detail the characteristics of Czech consumers, the results of the analysis indicate that Czech population's thinking about shopping is quite like of consumers in collectivist societies. At the end of the thesis, the final and modified scale is introduced containing five constructs instead of the original six. This instrument has been shown to be...
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Attitude of residents in Cesky Krumlov towards socio - cultural impacts of tourism
Porubová, Tereza ; Remr, Jiří (advisor) ; Soukup, Petr (referee)
This study aims to identify the perceived socio - cultural impacts of tourism by residents in the city Cesky Krumlov. Based on data from questionnaire survey five main spheres (factors) within socio - cultural impacts were named with reference to the social exchange theory according residents' positive or negative perception during interaction with tourism. According the average answer in each sphere, the cluster analysis produced four types of typology of final attitude - the Advocates, Skeptics, Environmentally Concerned and Not decided. After identification all attitudes, two main problematic spheres were named - socio-cultural and social status as they are seen as the most negative ones. This fact was supported by accompanied survey of businesses and companies structure in the city center, where the results show lack of businesses for residents.
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Methods of Stakeholder Identification in Evaluation
Strašilová, Eva ; Remr, Jiří (advisor) ; Tuček, Milan (referee)
This text deals with the issue of identification of stakeholders in the evaluation. The concept of stakeholders is defined first, and the characteristics of the evaluation approaches are presented. Later is presented the position of the world evaluation societies on the stakeholders. There are four methods of stakeholder identification: 1) Brainstorming, 2) General list, 3) Questions and 4) The snowball method. Own research focuses on methods of identification of stakeholders in evaluations in the Czech Republic. Data sources are evaluations of OP and ROP programs. Secondary and content data analysis was used to analyse the data. The result of the research is that specific methods of stakeholder identification have not been applied in OP and ROP evaluations. Based on the results of the research, a new procedure for identification of stakeholders in the evaluation was formulated.
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Health and Its Socioeconomic Indicators - Reliability and Validity Testing of Scales
Juráčková, Veronika ; Remr, Jiří (advisor) ; Hendl, Jan (referee)
The diploma thesis "Health and Socio-economic Indicators - reliability and validity testing of the PSAS" deals with a theoretical concept of health and its socio-economic indicators. A substantial part of the work concentrates on the application of PSAS tools to the Czech population and determining whether the range is reliable and valid for Czech respondents. To determine the reliability, a complex test is used for the whole range through the value of Cronbach's Alpha, and then the Item Response Theory (IRT) is also tested. The IRT test is done using the 18-point Likert's range of responses, of which is the PSAS composed. The validity is tested based on confirmatory factor analysis, using the construct validity as well as analysis of cognitive interviews for face validity. The secondary data analysis is done in SPSS, MPLUS, R, and IRTPRO programs. The last two programs are used to test the lesser known Item Response Theory.
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How to research drinking regime sociologically?
Bartůšková, Monika ; Remr, Jiří (advisor) ; Hrešanová, Ema (referee)
The main topic of this diploma thesis is comparison of two different methods of research. The first method is diary and the second method is online community. The subject of research in which these methods are compared with each other is the drinking regime of university students, more precisely the situation in which different drinks are consumed by university students. A total of twenty university students were involved in the research that is of a qualitative nature, with ten students in one research method. For one week, the students recorded not only all the drinks they drank per week, but also the circumstances of consuming these beverages, such as time of consumption, place, reasons for consumption etc. The diploma thesis outlines the differences between these research methods in terms of research results, frequency and quantity of information obtained, preparation and implementation of the methods, analysis of acquired data, as well as the perception of these methods by the respondents themselves. The resulting data analysis presents the benefits and limits of each of the selected methods in the situational research of the drinking regime and also suggests possible implications for further research.
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Graphical Modifications of Response Options in online Questionnaire
Terchová, Petra ; Remr, Jiří (advisor) ; Hendl, Jan (referee)
This thesis deals with an issue of how can graphical modifications of response options in online questionnaire influence the respondents' answers. Online questionnaire as a data collection method offers a wide range of visual adjustments. Therefore, it is necessary for the graphical format to be treated with caution, because it can produce significant differences in respondents' answers. The goal of this thesis is to find out, with the help of two versions of online questionnaire that differ in the graphical format of response options, whether and what differences in answers these modifications produce. The attention is also payed to the response time differences. Together there are eleven modifications tested, each of them is represented twice. The analysis shows that the differences in graphical format of response options do influence the answers; there were 7 of 11 hypotheses confirmed. One of the surprising findings is that in the case of comparing the format of check boxes and the format of writing answers into text boxes, respondents answered with a maximum number of allowed answers in both version. This type of result was not expected in the case of the "writing into text boxes" format. Other findings show that some modifications influence more women than men, for example the use of a...
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Order Effect
Truong, Phuong Thi ; Remr, Jiří (advisor) ; Jeřábek, Hynek (referee)
This thesis deals with a methodological phenomenon called order effect. This effect creates a situation where the preceding questions influence answers of the subsequent questions. During cognitive responding process, the preceding questions may evoke specific mental associations and ideas that are more easily accessible afterwards during responding of the following questions. This induced information may be used during answer selection process which may cause bias in answers. The same questions placed in different order can generate different answers. Different question order can have different cognitive burden. The aim of this thesis is cognitive burden assessment of different question orders. Data collection was conducted by cognitive interviews which helped to detect how respondents work with particular questions during questionnaire responding process, and to identify specific types of order effect. There are four types of order effect: carryover effect, backfire effect, assimilation and contrast effect. A specific question preceding a general question evokes information which is more accessible for interpretation of a general question therefore this question order is less burdensome. Also the order from negative to positive question is less burdensome than the opposite order because it evokes...
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Even Versus Odd Scale in Online Questionnaire
Baloušková, Tereza ; Remr, Jiří (advisor) ; Hendl, Jan (referee)
1 Abstract This diploma thesis subjects on rating scales that measure respondent's value of the agreement with given statement. Particularly it focuses on a number of scale points and usage of mid-point and option "Don't know". Due to the fact, there is not an optimal number of points that scale should contain the author focuses on comparing scales of different length. This work includes research that uses four types of the questionnaire to test differences between odd and even scales of different lengths. The thesis shows that share of extreme points is based on scale length. With the use of shorter scales, respondents are more likely to choose extreme points. Based on respondents' answers, the difficulty to choose from scale options is similar in both even and odd scales. Option "Don't know" was mostly chosen by indecisive and poorly-informed respondents when the even scale with above-mentioned option was used. In the case of using an odd scale, the mid-point was chosen also mainly by indecisive respondents, so odd scales should be combined with option "Don't know" for better detection of neutrality. Keywords Rating scale, attitude measurement, odd scale, even scale, mid-point, number of scale points, Web survey, online questionnaire
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Detection of the measurement error using the reaction time
Antoňová, Tereza ; Remr, Jiří (advisor) ; Hendl, Jan (referee)
The diploma thesis deals with the detection of measurement error based on the question order using the reaction time. The major part of the theoretical chapter deals with the respondent as the source of the error. A respondent needs to proceed through a cognitive process to answer a question. Various influences affect the process and they might have an effect on the accuracy of the answer. The frequently mentioned effects are age, education and motivation of respondent. The absence of respondents' motivation might lead to a reduction of their effort to properly proceed with the cognitive process. In that case, the respondent does not dedicate the appropriate cognitive effort and time to a question in the questionnaire. That length of time, which the respondent takes to answer, is called the reaction time and it is suggested that it might be used as an indicator of the amount of cognitive effort. Based on previously executed studies, the author designed hypotheses about the change in length of the reaction time with a change of question position in a questionnaire, about the effect of respondents' characteristics on the reaction time and its shortening. The significant shortening of the reaction time on the question located closer to the end of the experimental questionnaire is used as an indicator...
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