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Incorrect expression in selected news sites's Facebook pages: comparative analysis
Rybenská, Monika ; Vochocová, Lenka (advisor) ; Reifová, Irena (referee)
The master thesis Incorrect expression in selected news sites ́s Facebook pages: comparative analysis deals with uncivil comments in the Facebook pages of two news web sites, which are considered as disinformation - Aeronet.cz and ParlamentníListy.cz, and two news web sites, which are considered as serious - Aktuálně.cz and Novinky.cz. The theoretical part describes previous research with a similar focus, on the results of which I set hypotheses. The reader will be acquainted with the incivility, which is indecency, rudeness, but also with new media or social networks. The aim of the research is to find out whether incivility appear in the Facebook comments under the articles dealing with the migration crisis, and if so, to whom these incivility comments are directed. Comments were collected on articles shared on Facebook pages in the period from 1st January 2019 to 30th June 2019. Qualitative coding of comments identified several regularly recurring categories of incivility, as well as typologies of persons against whom incorrect expressions were directed. The results of the quantitative analysis showed that incivility occurs in the comments, they are most often directed against migrants, using contempt or vulgarisms. As part of the analyzed comments, more incivility appeared on the Facebook pages...
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Transformations of the feminity in the Harper's Bazaar magazine after its introduction to the Czech market in comparison to the Žena a móda magazine (1988)
Pikalová, Alexandra ; Reifová, Irena (advisor) ; Köpplová, Barbara (referee)
Bachelor thesis is dealing with a change of the concept of womanhood in the ELLE magazine as a first foreign fashion medium which was issued in the Czech Republic after the political- social transformation in the year 1989. As an opposite medium serves the Žena a móda (=Woman and fashion) magazine. The changes will be observed on issues of the ELLE magazine which were published in the year 1994, that meaning the first year on the Czech market. In the case of the Žena a móda magazine, subjected publications will be from the year 1988. Womanhood will be presented in the theoretical part of the thesis, characterics and history of fashion magazines will be then presented together with a short history of the ELLE magazine and same with Žena a móda. Qualitative content and picture analytics will be explained in methodological part of the thesis which I chose as a tool to capture the expected differences. The analytic part is analyzing single specific differences in beforehand chosen dimensions.
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The cult of thinness and how it was changed by Instagram
Kamlerová, Kateřina ; Reifová, Irena (advisor) ; Švelch, Jaroslav (referee)
The main goal of the thesis is to find out whether there is a connection between Instagram usage and a change in the perception of one's own body image, more specifically an increase in dissatisfaction with one's own physical appearance. The supporting goals are to map the individual factors arising from this dissatisfaction and to describe the solutions that Instagram users have adopted to achieve the dream appearance. Through qualitative research, specifically by analysing in-depth interviews with bloggers presenting extreme slenderness on social networks, the life stories of respondents are analysed in order to reveal how interest in body shape developed in the presence of social networks and new media. The interviews reveal the interest of Instagram users in watching and sharing photos presenting extreme slenderness and clarify their connection to eating disorders. Instead of triggering such diseases, Instagram manifests itself as a tool for maintaining and remaining in a new mental and physical condition. By publishing photographs showing a very thin body, women assure themselves of their own attractiveness, and thus also influence their self-presentation, which results in an equivalent relationship of satisfaction from slenderness and satisfaction from their self presentation.
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Influence of journalistic proffesion on personal life of journalists
Krejčí, Eva ; Vochocová, Lenka (advisor) ; Reifová, Irena (referee)
anglicky This diploma thesis focuses on the influence of journalistic profession on personal, private and family life of journalists. The aim is to find different approaches by which people employed in the media approach their work and reconcile personal life with employment, as well as to identify and describe possible differences in attitudes between men and women. The method of qualitative research is semi-structured interviews followed by analysis through grounded theory. A sample of respondents made up of men and women who work in the media of various types, focus and reach at the time of writing this diploma thesis should help to get a comprehensive view of the matter.
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Media Image of Menstruation in Mass media and User generated content
Strouhalová, Tereza ; Reifová, Irena (advisor) ; Vochocová, Lenka (referee)
This diploma thesis discusses the image of menstruation in the mass media and in user generated content. Menstruation is a biological process that is essential for reproduction. It not only plays a specific role from the biological point of view, but also from the cultural aspect. Menstruation has remained a taboo and been stigmatised for many years. Today this topic is no longer completely taboo, but some stigma and stereotypes remain. This diploma thesis is based on the theory of social construction of reality, where the mass media is considered one element involved in the construction of this reality. The aim of this work is to analyse the image of menstruation in the mass media created by professionals and compare it with the image of this topic in user generated content created by the public on social networks. Two research methods are used to obtain a comprehensive view of the specific issue - a quantitative content analysis and qualitative framework analysis. The quantitative content analysis is used to establish the frequency and occurrence of the topic of menstruation within mass media. The framework analysis is used to establish how this topic is represented and framed in the mass media and in user generated content.
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The Presentation of Body and Corporeality in Instagram with Regard to Interactions of Its Users
Suchá, Hana ; Reifová, Irena (advisor) ; Švelch, Jaroslav (referee)
This diploma thesis aims to provide an overview of social networks issue, specifically of increasingly popular Instagram with regard to body and corporeality perception of its users and interpersonal interactions. The theoretical part of this thesis cover symbolic interactionism, which analyse the society through individual interactions and interprets them. Other theoretical chapters are dedicated to notions of self-presentation and body from the sociological point of view and current research of self-presentation and interactions in the Instagram environment. For the empirical part of this diploma thesis the qualitative approach has been chosen. The sample of studied individuals was composed using the purposive sample and the snow ball method, with respect to defined socio-demographic criterions. The sample is composed of man and women in the age of twenty to thirty years old, living in the Czech Republic, who are university students or absolvents. The data were obtained using semi-structured interviews and diary research. The audio record, text and photographs were analysed following the example of the grounded theory.
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Stigmatization of Schizophrenia on Selected Czech News Sites
Sobková, Kateřina ; Reifová, Irena (advisor) ; Nečas, Vlastimil (referee)
This diploma thesis examines the stigmatization of schizophrenia on selected Czech news sites. Schizophrenia is one of the most stigmatized mental illnesses. This stigma is also aided by the media, which tends to portray schizophrenia in an overly negative way. The aim of this work is to determine how schizophrenia is stigmatized on selected news sites. The theoretical part of the thesis briefly summarizes the issue of media content and clarifies the basic concepts important for the study of this content. The theoretical basis for the study of stigmatization of schizophrenia were also laid in this part. In the practical part, a content analysis of articles mentioning schizophrenia was performer. Those articles were published during 2019 on the news sites novinky.cz, idnes.cz, aktualne.cz, denik.cz and blesk.cz. Also, a qualitative analysis of the comments of the recipients, who spoke about people with schizophrenia in discussion forums for the examined articles, was performed. The work is intended for participants engaged in destigmatization projects and for creators of media content. The findings from this work can help the ongoing destigmatization process in the Czech Republic.
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Gender aspects in communication of sport events: Case study of medialization of the Gabriela Koukalová's and Jaromír Jágr's absence from the XXIII Olympic Winter Games
Jonáčková, Lucie ; Reifová, Irena (advisor) ; Bednařík, Petr (referee)
The diploma thesis titled Gender aspects in communication of sport events: Case study of medialization of the Gabriela Koukaová's and Jaromír Jágr's absence from the XXIII. Olympic Winter Games is focused on communication aspects of the Czech biathlonist Gabriela Koukalová and hockey player Jaromír Jágr in relation to their gender. The theoretical frame which introduces the reader to the concept of gender itself and the characteristics of the Czech society and local sporting environment is followed by the practical part composed by analysis of the two concrete cases. The poststructural qualitative discoursive analysis has been chosen as an analytical tool. By using such tool the author analyses the proclaims by the sportsman and sportswoman precisely on the social media, the reaction of the public to these statements and the overall mediatization in chosen media. The complex case study conclusion summarizes identified trends which are present throughout the analyzed data. Some of the defined trends might in the context of the Czech environment be strengthening the observed patriarchal social system.
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Emotionality of the Game of Thrones Fandom in the Era of Convergence Culture
Holá, Markéta ; Reifová, Irena (advisor) ; Švelch, Jaroslav (referee)
This master's thesis deals with the topic of emotionality of the Game of Thrones fandom in the era of convergence culture. Game of Thrones, which had been on air since 2011 to 2019, became a hit show which gained millions of supporters and each new season was highly anticipated among public. During the course of all eight seasons, the show caused numerous heated controversies. Final season left both viewers and critics torn. This master's thesis is therefore interested in detecting and describing emotions of the Game of Thrones fan community during the time that the final season had been on air. Apart from emotionality, emphasis is also put on the characteristics of the show and its fandom. Reasearch was carried out online via the method of participant observation in six comments sections on the fan website Watchers on the Wall.com. Insomuch as fandom is connected to convergence culture, media convergence and audience participation, these topics are also covered. The term fandom is defined and the difference between audience and fandom is described. Last but not least, terms such as collective intelligence and knowledge community, which are also associated with fandom, are defined as well. All findings and the answers to research questions are then presented in the summary.
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Agenda setting by Pavel Novotny in the Czech media environment
Bílá, Anja ; Reifová, Irena (advisor) ; Jansa, Petra (referee)
The basis of the agenda-setting theory is the fact that the topics that are emphasized in the media are becoming important for their audience as well. The widespread notion is that those who set the agenda are the media. However, this is not entirely true. The media only allow news to spread quickly, they are not the authors of the topics. Pavel Novotný, a Czech celebrity and politician, formerly a tabloid journalist, currently the mayor of the City District - Prague Řeporyje, is considered to be the cause of many media cases in the Czech environment. The bachelor's thesis examines the activity of Pavel Novotný on the social network Facebook during selected media cases using a summarizing software tool. It also examines media activity using a media database. Its aim is to apply the theory of agenda- setting to the person of Pavel Novotný. In the theoretical part of this work, the author deals with the topics of celebrities in the political field, micro-celebrities on social networks and the transformation of political communication. Furthermore, the person of Pavel Novotný is described here and the theory of agenda-setting is introduced. In the practical part of the bachelor's thesis, an analysis of Pavel Novotný's activity on the social network Facebook is performed during selected media cases...
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