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National Repository of Grey Literature

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Tourism developmnet in the area of the Brno dam Raus, Lukáš This bachelor thesis has two parts, theoretical and practical. The theoretical part is focused on the explanation of the destination concept as well as the terms destination management and destination marketing. It also concludes the description of the procedure of the destination analysis, geographical location of Brno dam and its possible inspiration in tourism, what could Lipno dam represent for it. Practical part is focused on evaluation of the destination analysis of Brno dam in tourism namely with the aid of the destination offer, local stakeholders, the evaluation of organizations of local destination management, execution of questionnaire survey and subsequent summary to a SWOT analysis. The proposals to tool recommendations, which would support development of todays tourism in the Brno dam area, are the part of this work. Detailed record

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