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Comparison of CSR Concepts in selected Companies
Kopečková, Barbora ; Králíková, Alena (referee) ; Putnová, Anna (advisor)
This diploma thesis focuses on the application of the concept of social responsibility in business practice of the companies ČSOB, a. s., Raiffeisenbank a. s. a Tesco SW, a.s. This application is based on mentioned theoretical foundations and qualitative research. The thesis also analyzes and evaluates the implementation of CSR strategy in chosen companies. The aim is to suggest activities to effective application of CSR philosophy for these companies.
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Systém of Motivation in the Company ABC
Pavlíková, Petra ; Kadlecová, Eva (referee) ; Putnová, Anna (advisor)
The thesis deals with the issue of employee benefits, the reward system and evaluation of employees in the selected company. The thesis is divided into three parts. The first part describes the theoretical background, concepts related to motivation and current surveys on employee benefits. In the second part, the thesis focuses on the selected company, the current state is analyzed by means of a questionnaire survey and interviews with company employees. In the last part, based on the results of the analysis, the optimal solution is proposed to improve the motivation of employees.
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Business Plan for a Company Lucky Baby, LtD.
Novotná, Kateřina ; Ambrož, Vladimír (referee) ; Putnová, Anna (advisor)
The diploma thesis is focused on creation of a business plan for establishing the company Lucky baby, LtD, which will operate a retail store with children's goods and organic products. The analysis of internal and external environment of the company are based on theoretical part resources. The proposal of the business plan and its economic evaluation is introduced in the last part.
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Motivation System of Company
Martinkovičová, Markéta ; Tvrdoň, Jiří (referee) ; Putnová, Anna (advisor)
Master’s thesis summarizes in global the theoretical terms, which are related to motivation. The firs part is followed by the analytical part, where is describe current condition od the selected company, current motivation system, individual parts of motivation system, reward etc. Based on quantitative research and hypothesis testing, suggestions and measures are compile. This suggestions and measures should lead to the improvement of current motivation system.
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The Development of managerial Competences via educational Courses
Vintrová, Zuzana ; Putnová, Anna (referee) ; Pokorný, Jiří (advisor)
The purpose of this bachelor's work is to submit to Faculty of Bussiness and Management of VUT a proposal for opening of educational courses for managers. The aim of the courses is to develop manager's competences. The work analyses in detail the competences, compares ideal personality of manager with the real situation that was discovered during the survey. Finally it defines the development needs of managers. The scheme of the educational courses is assembled the way that would satisfy the development needs.
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Social Audit in Ager Company
Neplechová, Kateřina ; Kelblová, Zuzana (referee) ; Putnová, Anna (advisor)
This diploma work deals with an actual theme which is the ethic in business and the social audit. It includes a view of the main concepts, beyond there is documented the situation in the firm. There is realized the social audit based on the acquired information and is suggested a Code of the Ethics.
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Ethics in Advertising
Mihályová, Jana ; Krkošková, Drahomíra (referee) ; Putnová, Anna (advisor)
The main goal of this thesis is to determine university students’ attitudes towards ethics of advertising in the Czech Republic. In order to attain this goal, an empiric survey will be conducted among students by means of questionnaire inquiring. The theoretic part of the thesis deals generally with the concepts of ethics and advertising and their position and importance in the Czech Republic, the following part then provides examples of unethical advertisements from the Czech and foreign practices. The result of inquiring will be the establishment of the rate of tolerance or non-tolerance of respondents towards ethics of advertising in the Czech Republic and their subsequent formulation in the form of recommendations for involved groups. The thesis and its results will be submitted to the advertising agency and graphical studio GAD STUDIO s.r.o. with its registered seat in Brno. Its results will also be provided as feedback to the Czech Advertising Standards Council.
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