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Marketing Analyse of the cultural website GoOut.cz
Kopecký, Jakub ; Hucková, Barbara (advisor) ; Prokůpek, Marek (referee)
The aim of this bachelor thesis is to describe marketing analyse of cultural website GoOut.cz. The thesis is divided into two parts. The theoretical part with initial expertise and the practical one with emphasis on the information about company, their competitors, customer analysis, SWOT analyse and Porters analyse. The thesis is based on literature and interviews with the founders of the company.
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A visual style of a cultural project focusing on music festivals Rock for People and Prague Spring
Kloučková, Karolína ; Hucková, Barbara (advisor) ; Prokůpek, Marek (referee)
The bachelor thesis in theoretical part deals with the concept of Corporate Identity and its parts, Corporate Culture, Corporate Communication, Corporate Product and Corporate Design. It is focuses on the corporate image and key elements associated with a unified visual style. It describes the process of creating a unified visual style and all the phases it involves. There is defined the concept of a cultural project and a music festival, which is the content of the practical part of this work. The practical part is devoted to the complete change of the visual style of the two cultural projects, a music festivals Rock for People and the Prague Spring. At both festivals there is described the impulse that leaded to change the visual style, the process of cooperation with the graphic studio Dynamo design, which is the author of both new visual styles, the description of the concept, the reasons for its selection and the subsequent results and the evaluation of the complete redesign.
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International posting of employees in cultural non-profit sector
Vavrošová, Lenka ; Prokůpek, Marek (advisor) ; Hucková, Barbara (referee)
This thesis covers the phenomenon of posting employees out of the Czech Republic. The main focus is put on the obligations that the employee and the employer have to fulfill before, during and after the posting. The four main areas of interest are income tax, social security, health insurance and employer liability insurance. The theoretic part of the thesis should give a basic overview of the legislation and of the options, which are available to the employee and the employer. The practical part put its own focus on posting the employees of the Czech Centres and on the case studies during the posting of basic non-profit organization. There was applied local and international legislation on five chosen countries and so described the particular process of payouts issues during the employees posting.
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Marketing Communication of gallery´s exhibitions
Chalupová, Kateřina ; Černá, Jitka (advisor) ; Prokůpek, Marek (referee)
Bachelor´s thesis focuses on the current possibilities of using communication tools in museums and galleries focusing on marketing communication and promotion of exhibitions. The aim of the thesis is based on a research to design more effective marketing communications gallery on the example of selected exhibitions in the DOX Center for Contemporary Art. The theoretical part deals with the terminology associated with the areas of arts management and marketing communications. Studies dealing with marketing communications, galleries and museums focusing the use of the new possibilities of communication and participation in social networks are also included in the theoretical part. The practical part is focused on the analysis of marketing communication of the previous exhibitions at the DOX Center for Contemporary Art. Included are three interviews, with Zuzana Masná, from the DOX Center, and with two bloggers: Sandra Kisić and Anna Stránská. The research is based on the analysis of communication studies research and personal interviews. At the end of this part I will suggest the new possibilities for the use of marketing tools and ways to update the current marketing communications on example of the current exhibition Big Bang Data.
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Socio-economic and cultural impacts of light pollution
Záhejská, Regina ; Lindner, Milan (advisor) ; Prokůpek, Marek (referee)
The theme is dedicated to a more and more current problematic of light pollution. The subject of this bachelor thesis is an analysis and evaluation of the present state of light pollution in the Czech Republic, where it is focused on a certain example of a sufficiently obvious occurrence of light pollution in practice. The aim of the thesis is the identification of important negative impacts of light pollution concerning to environmental, socio-cultural and economic with an application on a specific city in the Czech Republic, in which the occurrence of light pollution is greatest. The thesis results in the formulation of practical realizable proposals and recommendations for eliminating at least some of the identified negative effects of light pollution.
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Internet auction as a new way of trading arts
Hájek, Matyáš ; Janištinová, Anna (advisor) ; Prokůpek, Marek (referee)
This bachelors thesis is describing and dealing with the internet auctions on the Czech art market. It researches the current and recent sales of internet auctions and puts them in a contrast with ordinary hall auctions. The theoretical part is devoted to the introduction of basic concepts related with the whole topic. There are described the ordinary auction houses and auctions in general as well as the legislation concerning the whole topic. The practical part is later devoted especially to internet auction houses and to internet auctions in general. The sales of chosen auction houses are analyzed and later also compared all together. The outcomes of this thesis are at first the analysis of internet auctions on the Czech art market and also the proposals for the sales improvement in internet auctions.
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Analysis and Comparison of Programs of Museum Education in Selected Museums in the Czech Republic
Vacková, Tereza ; Janištinová, Anna (advisor) ; Prokůpek, Marek (referee)
The thesis focuses on museum pedagogy and educational programs in museums. At first the topic is processed theoretically. This part of the thesis includes definition of basic terminology, describes forms of educational programs and ways, in which these programs are prepared. The practical part is based on the theoretical knowledge and compares educational programs in three museums. Selected museums are Regionální muzeum a galerie v Jičíně, Muzeum Mladoboleslavska and Městské muzeum Nová Paka. The aim of the comparison is to assess, whether the current situation in selected institutions is satisfactory and further to suggest changes, which would solve possible shortcomings.
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Statues in Urban Agglomeration and Funding of Their Conservation and Restoration
Vašek, Pavel ; Lindner, Milan (advisor) ; Prokůpek, Marek (referee)
In public space there are statues reflecting a social historical background of the society and through them we are able to understand processes and contexts of its region. The aim is a locations identification of the statues with focus on the Sokolov District and the analysis of funding of their conservation and restoration. The teoretical part of the Bachelors Thesis is the definition of terms, characterization of the statues through centuries and specification of their role in the public space, as well as description of conservation and restoration funding. The practical part is focused on locations identification of the statues within the bounds of the Sokolov District and the analysis of their fudning. Semi structured interviews with responsible public servants are used as a research method. The results are following: historical development has influence on locations identification of the statues and the municipality Sokolov does not practise the conversation of the sights the way that is responsible for and then are suggested recommendations for possible changes.
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Měření výkonnosti veřejných muzeí umění
Prokůpek, Marek ; Riedlbauch, Václav (advisor) ; Machek, Ondřej (referee) ; Wagner, Jaroslav (referee)
The issue of the economics of cultural institutions, their economic impact, and measurement of their performance has been paid systematic attention basically only in the past few years. PhD thesis analyses the methods of performance measurement in public art museums and creates economic models. Aim of my thesis is also to create a model for museum managers to measure the performance. Nowadays it is almost necessary to integrate performance measurement system in organization´s strategy decision making. The museum managers feel the pressure to prove that their organization is performing well by various stakeholders and we perceive the idea that multidimensional performance measures could fill the informational gap concerning performance, quality, and the artistic value of cultural programs. The mixed research method was employed in this research. Qualitative data was obtained from the questionnaire and interviews. Quantitative data was obtained from the questionnaire, annual reports and reports of The National Information and Consulting Centre for Culture (NIPOS). The aim of this study is to propose a comprehensive multidimensional model to assess art museum activities. This model takes into account the scope and character of museum´s mission. This model consists of implementation of Data Envelopment Analysis into Balanced Scorecard.
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Management of architecture competitions in Austria and the Czech Republic with regard to the importance of buildings' sustainability criteria
Doušová, Aleška ; Tyslová, Irena (advisor) ; Prokůpek, Marek (referee)
This thesis analyses issues with the management of architectural competitions in the Czech Republic and Austria. The first part focuses on the contest participants and methods for public procurement in architecture in the Czech Republic, and analyses the critical parts of the competition. This is followed by a chapter dedicated to Austrias legal code on architectural competitions. The theoretical part concludes with a description of the current situation with regard to the sustainability of buildings and to their management in architectural competitions in the Czech Republic and Austria. The final chapters compare the process of building retirement homes in Austria and the Czech Republic. The projects compare the announcement of the architectural competition, the management of the competition and the overall process. Both projects are compared for the implementation of sustainability requirements. The aim of my paper is to present and compare architectural competitions in the Czech Republic and Austria, with an analysis of how much the sustainability of buildings is taken into account within the competition rules. This thesis was completed using an analysis of available materials, a description of the situation and a comparative study.
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