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The Strategic Performance Management of Business Company
Prchal, Štěpán ; Neumaierová, Inka (advisor) ; Plandor, Josef (referee)
This Master´s thesis deals with performance analysis and creation of strategy for Eurostep s.r.o. The aim is to evaluate the current business model and to formulate the future strategy with its subsequent conversion into an implementable measurable form. This thesis is divided into theoretical and practical part. The theoretical part describes strategic analysis and the Balanced Scorecard. In the practical part, the analyzed company is introduced and a strategic analysis, consisting of value chain analysis, PEST analysis, Porter's five forces, Canvas business model, product analysis and financial performance analysis using INFA Benchmarking Diagnostic System, is presented. Based on the SWOT analysis, company´s mission, values and vision is defined and formulated strategy and strategic goals. Consequently, using the Balanced Scorecard system, a strategic map is developed and strategic goals analyzed within four perspectives. This determines the benchmarks, indicators and strategic actions of each strategic goal. At the end, probable scenarios of future business development are created.
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