National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Introduction of a new product on the market
Pravdová, Lucie ; Vávra, Oldřich (advisor) ; Koudelka, Jan (referee)
The work deals with the analysis of a marketing campaign to place the new Mercedes A class on the market. The aim of the thesis is to evaluate marketing communication and propose its improvement. This aim is based on the analysis results of marketing communications and marketing research's results. The theoretical part is focused on the theory of marketing communication, and situational analysis. In the introduction of the practical part of my thesis I deal with automotive market and the closer description of cars Mercedes Benz Class A. There is also elaborated situational analysis and analysis of marketing communication. Through survey I try to verify the achievement of the marketing communication and determine what changes causes communication in awareness, knowledge, attitudes and purchase intentions of the target group. Based on the obtained results are formulated conclusion and recommendations.
Motivation and stabilization of employees with next practical use in the compaby R.spol s.r.o.
Pravdová, Lucie ; Dvořáková, Zuzana (advisor) ; Kleibl, Jiří (referee)
In my work I focus on the recapitulation and score of basic notions staff motivation a stabilization. Principal aim of practical part is primarily analysis of Rainbow's career, focusing on individuals positions, outlining motivationals programms and questionnaire's investigation, whose target is find out, why relatively large percentage of novicers are leaving.

See also: similar author names
9 PRAVDOVÁ, Lenka
9 Pravdová, Lenka
Interested in being notified about new results for this query?
Subscribe to the RSS feed.