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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Using of colour-word association method in marketing
 Popelka, Milan ; Král, Petr (advisor) ; Bockstefel, Jan (referee)
Diploma thesis aims to show the possibilities of using the method of colour-word associations in marketing. For this purpose, the first chapter deals with the psychology of consumer. The second chapter is following by an overview of marketing tools. The third chapter focuses on standard methods of marketing research, supplemented by field of neuromarketing. The colour-word association method is characterized in detail in the forth chapter, where the general directions of its possible using are defined. Examples of using the method of colour-word associations in marketing research are presented in the fifth chapter. The practically usable outputs for the needs of marketers are introduced by some real researches undertaken by Zamestnanci.com Ltd.
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EU energy policy
 Popelka, Milan ; Adámková, Vlasta (advisor) ; Horák, Jiří (referee)
This bachelor thesis deals with EU energy policy. The first chapter analyzes the development and current status of energy sector in the EU. The second chapter describes the development of EU energy policy and analyzes the main areas of cooperation. The third chapter focuses on some of the issues of energy security. Specifically, in this chapter, characterized primarily by the European Union's energy relations with Russia and major projects in infrastructure, that energy security is directly linked.
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See also: similar author names
4 POPELKA, Martin
4 Popelka, Martin
6 Popelka, Michal
2 Popelka, Miroslav
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