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Communication when negotiating a construction contract
Pelčák, Svatopluk ; Plesník, Zdeněk (referee) ; Linkeschová, Dana (advisor)
The main objective of the Diploma thesis is to create and analyze marketing researches and evaluate its possibilities of application in reality. There are marketing and communication basics, alongside with brief introduction to Baťa’s Zlin listed in the theoretical part. The practical part of the thesis is focused on defining the methodology of the marketing researches, including its analysis. Based on these information there is a conception created. The main reason to create this conception was rising amount of houses, which are being repaired regardless of its historical value and city regulation. This concept is therefore focused on creation of alternative plan on – how to preserve unique urbanistic character of functionalistic garden city of Zlin.
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Protection of the Creative work in the field of Industrial Property.
Plesník, Zdeněk ; Pítra, Vladimír (advisor) ; Růžička, Michal (referee)
Resume In my work I am describing and analyzing a wide range of legislation governing the creative work in the field of industrial property. It is clear that this course of economic life enjoyed wide attention not only in the domestic law, as well as transnational law, both in the context of global and European law. As follows from the introductory chapters, although industrial property rights is an integral and important part of the economic life of almost every business, there is no consensus among experts in public opinion, which issues are part of an industrial property and which are not. To a large extent, these discrepancies are caused by lack of legal definition of industrial property. Although this concept is logical in the sense that it does not intend to circumscribe the de lege lata industrial property in order to prevent accidental closure of the legal concept for the future. But on the other hand, in some cases complicates the interpretation of legal provisions in force, which leaves the blurred boundaries of industrial property and the dual perceptions of the concept. It thus contributes to legal uncertainty, for example, the enforcement of intellectual property when it is not clear how the broad range of subjects of industrial property is Act No. 221/2006 Sb. On the enforcement of...
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Communication when negotiating a construction contract
Pelčák, Svatopluk ; Plesník, Zdeněk (referee) ; Linkeschová, Dana (advisor)
The main objective of the Diploma thesis is to create and analyze marketing researches and evaluate its possibilities of application in reality. There are marketing and communication basics, alongside with brief introduction to Baťa’s Zlin listed in the theoretical part. The practical part of the thesis is focused on defining the methodology of the marketing researches, including its analysis. Based on these information there is a conception created. The main reason to create this conception was rising amount of houses, which are being repaired regardless of its historical value and city regulation. This concept is therefore focused on creation of alternative plan on – how to preserve unique urbanistic character of functionalistic garden city of Zlin.
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Protection of the Creative work in the field of Industrial Property.
Plesník, Zdeněk ; Pítra, Vladimír (advisor) ; Růžička, Michal (referee)
Resume In my work I am describing and analyzing a wide range of legislation governing the creative work in the field of industrial property. It is clear that this course of economic life enjoyed wide attention not only in the domestic law, as well as transnational law, both in the context of global and European law. As follows from the introductory chapters, although industrial property rights is an integral and important part of the economic life of almost every business, there is no consensus among experts in public opinion, which issues are part of an industrial property and which are not. To a large extent, these discrepancies are caused by lack of legal definition of industrial property. Although this concept is logical in the sense that it does not intend to circumscribe the de lege lata industrial property in order to prevent accidental closure of the legal concept for the future. But on the other hand, in some cases complicates the interpretation of legal provisions in force, which leaves the blurred boundaries of industrial property and the dual perceptions of the concept. It thus contributes to legal uncertainty, for example, the enforcement of intellectual property when it is not clear how the broad range of subjects of industrial property is Act No. 221/2006 Sb. On the enforcement of...
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