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Image interpretation value and its purpose in creation of scientific figures and infographics
Phung, Hyu Nghia ; Sigmund, Tomáš (advisor) ; Horný, Stanislav (referee)
Graphic figures and various types of infographics have become an essential part of the scientific papers, business presentations and study materials. Although, authors of these documents often lack the knowledge of basic rules and principles of graphic design and learn how to create figures by trial and error. Literature addressing the issues of effective verbal (presentation skills) and non-verbal (principles of scientific writing) is available and accessible. Though literature addressing the issues of scientific figure design and general visual design are very few, sometimes non existent, despite the fact that images, figures and various charts are one of the most effective mediums for information sharing. This lack of material knowledge is detrimental to the quality of works of managers, professors and researchers. This thesis attempts to fill in this gap and motivate readers to further development and research of the issue. The thesis addresses the issue of figures from its core, those being the basic principles of image perception and interpretation. Building on concepts of theorists like Peirce, Saussure and Eco the thesis will then define the meaning and purpose of "Image Interpretation Value". Selected principles of figure construction and interpretation will be introduced. These principles will then be further analyzed and applied on the level of business and scientific figures. Each chapter will include various graphic figures and practical examples to enhance further understanding of the issue. The primary purpose and goal of this thesis is to create an easy-to-follow set of instructions and suggestions on how to design effective and intelligible figures to be used in the fields of business communication, scientific research and academic teaching.
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Semiotic analysis of a student film
Kučera, Jan ; Sigmund, Tomáš (advisor) ; Phung, Hyu Nghia (referee)
My thesis deals with the semiotic analysis of schizophrenic perception and its application in the creation of a script for a student film. The theoretical part describes the perception of mental illness in the context of culture and society and the development of this perception because it is crucial in defining and understanding the term mental illness. An integral part of the thesis is the definition of schizophrenia as a mental illness, a description of its symptoms and the interpretation of the world of a schizophrenic. The analytic part, excluding the semiotic analysis, includes a detailed examination of the script and the application of the theme to the medium film.
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Time-management and optimization systems for working with ideas and creativity
Jedličková, Barbora ; Khabirova, Maja (advisor) ; Phung, Hyu Nghia (referee)
The main topic of this bachelor thesis is creativity as an ability of a human that is an indivisible part of the success of an individual in the history of mankind. Firstly, the theoretical part focuses on the characteristics of a creative person, their attitudes and thinking processes that characterise them and it examines this notion from the perspective of a historical development. In the second part it describes the phenomena that significantly influence the process of creative thinking with respect to time restrictions. In the practical part these findings are applied during the creation of a real-time creative session with the use of various techniques in order to reach creative solutions while working with a group of selected individuals. The aim of the work is to create a group consisting of members that fit the description of a creative person as much as possible, use all the knowledge about the thinking process, motivation and barriers to creativity and to organise a programme with the use of the given methods to find creative solutions to problems. The conclusion evaluates the successfulness of the cooperation of the members as a group and its personal contribution to the author.
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Creative development of board and card games
Kolář, Vojtěch ; Vondra, Zdeněk (advisor) ; Phung, Hyu Nghia (referee)
This thesis addresses the issue of development and production of card and board games. The introduction describes basic terms related to games and game design. It also explains the specifics regarding card and board games. Also included is the analysis of medium specifics and its differences from other media. Then follows categorization of board and card games using specific examples. Next, the work focuses on the process of game developlemt and in detail deals with the role of game design. Described are basic principles applied in game design and its integration with other neccessary development steps in order to publish the final product. In the next part, game design is analysed regarding its content and the decicions, that game designer has to deal with in relation to the target group of the game. Specific approaches to game design are described at the end of this section. The following section deals with the issue of creating the game interface. Specifically the particular components that games usually contain and the suitability of materials they are made of, regarding time and financial restrains. Thesis is concluded with edscription of application of previously described theory on a project called "Za sedmero horami", which is a card game created to support children creativity.
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