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Sports complex - construction and technological preparation
Petruška, Tomáš ; Kopecký, Lukáš (referee) ; Biely, Boris (advisor)
The diploma thesis solves the construction technology project of sports complex. The aim of the thesis is rational proposal of construction and resources. The thesis contains plant building site, technological instruction, budget, time schedule, control and trial plan, design and assessment of lifting mechanism and machinery used over construction, contract for work and safety report. Part of the thesis is specialization in sports surfaces.
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Sports complex - construction and technological preparation
Petruška, Tomáš ; Kopecký, Lukáš (referee) ; Biely, Boris (advisor)
The diploma thesis solves the construction technology project of sports complex. The aim of the thesis is rational proposal of construction and resources. The thesis contains plant building site, technological instruction, budget, time schedule, control and trial plan, design and assessment of lifting mechanism and machinery used over construction, contract for work and safety report. Part of the thesis is specialization in sports surfaces.
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Brand building strategy of the mark Lilien Czech Jewelry
Perglerová, Lucie ; Halík, Jaroslav (advisor) ; Petruška, Tomáš (referee)
The aim of this master thesis is to is to present the company P&P Jewelry Ltd., it's activities and to describe the current way of building brand Lilien Czech Jewelry, as well as an analysis of key markets and on the basis of the results to draft a new strategy of brand building. The first theoretical chapter deals with the specifics of brand building in the offline and online environments. The next part contents presents the company P&P Jewelry Ltd., it's project Lilien Czech Jewelry and markets on which the jewelery is exported. The following chapter focuses on the analysis of the competitiveness of the brand on the most important markets for by using the PEST analysis and the Porter's five forces model. The fourth part analyzes contemporary brand building strategy of the brand Lilien Czech Jewelry. In conclusion of this thesis is analysis of research of customers perception of the brand.
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Segmentation of the coffee market
Tůma, David ; Koudelka, Jan (advisor) ; Petruška, Tomáš (referee)
This Master's Thesis is focused on analysis of segmentation of the coffee market in the Czech Republic based on similarities and differences between users of coffee. Uncovering segments and development was carried out in a software program Data Analyzer and PASW using data from primary research and unique agency research MML-TGI of company Median s.r.o. The theoretical part presented problems, approaches, method of segmentation and types of coffee. The practical part starts with analyzing and defining the market in the Czech Republic. The target group of users was subsequently characterized by a general analysis. Variables were reduced to the factors by using factor analysis. Then users were put into clusters based on cluster analysis. Segments were characterized in detail using cross-analyzes and multivariate statistical methods. Content analysis expands a current picture of the segments on which other companies target. Finally, there were elaborated appropriate marketing recommendations for the individual segments to their effective positioning.
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Optimization of the TV ad planning using mathematical models
Petruška, Tomáš ; Jablonský, Josef (advisor) ; Kalčevová, Jana (referee)
Planning and optimization of TV advertising space in the area of the Czech media market requires a knowledge of features of the problem and systems that are able to suggest the best results from data taken from measurement of TV audience, which is complex and demands special capacity. These results should be obtained (calculated) by using mathematical optimization models. Results depend on the objectives of company. The content of this thesis is to create and implement mathematical models, which serve to solve practical problems about planning advertising space and commercial blocks. The work deals with the characteristics of the television media market, audience measurement, the factors that influence the ratings, as well as an examination of other indicators that are necessary for the planning and optimization of TV advertising. Besides familiarizing the reader with the operations of buying advertising space, this paper`s goal is to demonstrate newly created mathematical models that are applicable to the work of TV channels, media agencies or other companies, which deal with the optimization of the television media market.
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