|
|
Analysis of Application of Selected Accountinfg Software in the Company
Bobčík, Zbyněk ; Peterka, Josef (referee) ; Křížová, Zuzana (advisor)
This bachelor thesis is aimed at analysis of accounting software in a company Dixons Carphone CoE, s. r. o. Beginning of the thesis focuses on theoretical knowledge needed to fully understand the issue. Next part deals with accounting software analysis and problems connected to it. Based on gathered findings, several company criteria for choosing accounting software are set. Together with chosen suitable products, the analyzed accounting software is analyzed and rated. The final part contains proposals which should have a positive impact on the improvement of problem areas.
|
|
|
Marketing Strategy of the Selected Company
Šťastná, Klára ; Peterka, Jiří (referee) ; Chlebovský, Vít (advisor)
This diploma thesis deals with the elaboration of proposals for the improvement of the marketing strategy for an optician brand named Valore. Following the theoretical background, this thesis analyzes the current state of the company and its marketing strategy. Based on the findings from the analysis of the internal and external environment of the brand, as well as from a questionnaire survey, specific and feasible suggestions for an improvement of the marketing strategy are created. The proposal part of the work is mainly focused on minimization and elimination of identified weaknesses while making use of strengths and opportunities of the brand. The marketing mix method was chosen to formulate suggestions for the marketing strategy adjustments. Suggestions contain a specific description of the recommended changes that will help to raise the company's awareness and bring in new clients. The proposals are mainly focused on the unification of the current online self-presentation, which is the company's greatest shortcoming. The suggestions include drafts for a redesign of the company's website as well as custom made way of communication on social networks. It also contain adjustments of the discount policy and the use of online customer registration, which is related to customer benefits and newsletters. The proposals were made in detail, including target groups and illustrative examples, so that it could be used by the company. The company is also recommended to employ an external online marketing specialist who will manage marketing communication according to proposals and his or hers own experience. Other suggestions include the modification of the assortment at the Gajdošova shop, so as to improve the identified customer dissatisfaction. A solution is also proposed for a detected problem with an employee in one of the stores, who the company should lay off and replace with a new employee. Among the proposals is also the use of the potential of the company's electric car, for which a design of an advertising sticker is prepared, which will create an affordable mobile outdoor commercial. To save unnecessary costs, it was also proposed to cancel the current advertisement in the BRNO-STŘED magazine, because the return of the costs proved to be almost zero amount.
|
|
| |
|
|
Leisure Time Centre Brno
Peterka, Jiří ; Fišer, Jiří (referee) ; Odvárka, Antonín (advisor) ; Pěnčík, Jan (advisor)
The aim of this thesis is a design of a leisure time centre. The intended location in Brno – Nový Lískovec adjoins optically interconnected tower blocks and group terrace houses on three of its sides. Additionally, there are walkways going through the site that connect the surrounding buildings. The centre should deliver the activity necessary for a fulfilling life similarly as the heart delivers blood in a human body. The heartbeat curve has therefore been an inspiration for the design of the edifice as is apparent from the dynamic edges of sloping roofs. During the design process I tried to link the centre to the existing walkways, integrate it as well as possible into the terrain and make sure that no view from the surrounding buildings is disrupted. This is why the two-floor design with angular roofs was chosen. The first floor verges into the second one where there is maximum super-elevation of the original terrain thus minimizing the need for grading. Piet Mondrian’s paintings have been an inspiration for the texture of the façade. Construction-wise, the building is designed as a ventilated one and its walls are covered with cement fibre panels (Cembonit FDA) in white and in two shades of grey. The panels are 0.5 m wide and tall according to individual levels of the edifice. This way I managed to unify the clean, regular grid of the façade with the windows and the access area.
|
|
|
Strategic management and its impact on development of czech small technological companies
Peterka, Jiří ; Koráb, Vojtěch (advisor)
The objective of the dissertation thesis is both to identify characteristics of strategic management carried out in Czech smaller technological companies and to find strategic aspects and behaviours that determine performance and developmental trend of these firms meaningfully. The thesis is a study in the field of strategic management with broadly understood concept of strategy and strategic management. It makes possible to research the phenomenon of strategy both under circumstances of conceptual pluralism and fragmented findings in the field and supposed specialities in strategic management pursued in SME sector. The thesis follows an abductive approach which means that there are no hypotheses explicitly defined but searching for crucial and fundamental answering up to specified research problem. The thesis exploits empirical data obtained by the mail survey of smaller technological firms around the whole Czech Republic. Using a specially designed fuzzy inference system and performance parameters derived from empirical data the sample of the companies is categorized according to their developmental trend. Consequently, as the most effective multimethod approach, several quantitative and qualitative analyses are made and their results are synthesized in final findings and resolution of the research problem to reach the objectives of the thesis. Also the benefits for theory and practice based on the thesis are evaluated at the end. The results of the thesis validates both the fact that there are patterns of strategic management typical for the population of Czech smaller technological companies and the fact that there is also a casual relationship between the strategic management and the trends of their development.
|
|
|
The compact city - rehabilitation of the urban area surrounding the historic center of Brno
Peterka, Jiří ; Ležatka,, Lukáš (referee) ; Pavlovský, Tomáš (advisor)
The dissertation focuses on rehabilitaion of urban space close to historic center of Brno city. One third of the area is taken by brownfields. These final goals were set: finding a new function for unused places, making a use of potential of Svitava canal and spaces in front of old buldings and creation of new urban spaces . Intervention includes creation of riverside designed for pedestrians, bike path construction, connecting area to city’s transportation system, bulding a new railway station and housing blocks with active street level and ability to walk througH area with as little obstacles as possible. Extra emphasis was placed on compactness of development, polyfunctionality and hierarchy of transpotration that respects man, his everyday life and needs. Concept reflects urban designing trends in 21st century.
|
|
|
Study of the limnological components of the ecosytem of Lake Medard in 2022
Peterka, Jiří ; Hejzlar, Josef ; Nedoma, Jiří ; Znachor, Petr ; Seďa, Jaromír ; Vejřík, Lukáš
The report summarizes the results of research into the limnological and biological components of the ecosystem of the newly created Medard post-mining lake. The aim of the presented report is to summarize the results achieved for the year 2022 and recommendations for further monitoring. The year 2022 was the fifth year after the lake was completely filled, when water from the Ohře River was no longer added. Only small tributaries flowed into the lake from its own catchment area, and at the same time, water from the lake drained through seeps, which are apparently drained into the nearby rivers, the Ohře and the Svatava. The lake ecosystem reached the final state of its initial phase in terms of hydrological regime and nutrient load. This condition is characterized by very little water exchange and a low nutrient level with low productivity of plankton communities. There is the development of submerged macrovegetation in littoral zone and a specific seasonal change in chemistry and biological parameters. However, the aquatic ecosystem is still far from stabilized and the biological communities of the littoral zone (littoral) and open water (pelagial), including the fish community, still show significant interannual dynamics.
|
|
|
Complex survey of the fish community of the Most Lake in 2023
Peterka, Jiří
The report summarizes the results of a comprehensive survey of the fish population of Lake Most in 2022. The goal of the ichthyological survey of the lake was to map the state and development of the fish population, with an emphasis on estimating the abundance and biomass of individual fish species, estimating the risks of further development of the fish population and recommending further management of the lake. A summary of the achieved results and a proposal for recommendations for further monitoring are the contents of the presented report.
|
|
|
Complex survey of the fish community of the Milada Lake in 2022
Peterka, Jiří
The report summarizes the results of a comprehensive survey of the fish population of Lake Milada in 2022. The goal of the ichthyological survey of the lake was to map the state and development of the fish population, with an emphasis on estimating the abundance and biomass of individual fish species, on estimating the risks of further development of the fish population and recommending further management of the lake. A summary of the achieved results and a proposal for recommendations for further monitoring are the contents of the presented report.
|
|
| |
guest ::
RSS feed.