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Marketing of real estate sales
Hájková, Kateřina ; Pešková, Kateřina (referee) ; Dohnal, Radek (advisor)
The aim of this Bachelor Thesis is to suggest ways for improvement of customer satisfaction while using marketing methods and methods of market research. Further aims are findings of how to proceed with the refurbishment of a house or an apartment prior to its sale and finding the best ways of advertising and selling property. Last but not least is a survey of customer preferences in buying land, family house or apartment building. Whole thesis is divided into two parts – theoretical and practical. The first part explains the nature of marketing, its development, basic principles and concepts. Those are practically applied in the second part while using methods of sales marketing. Conclusion of this thesis is summarising suggestions for communication improvement in the real estate agency, suggestions for improvement of sales linked to a refurbishment of property and analysis of sales.
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Czech sign language in translations of Czech written formal text
Pešková, Kateřina ; Macurová, Alena (advisor) ; Hynková Dingová, Naďa (referee)
This thesis addresses the issue of thranslating formal texts written in Czech into Czech sign language. The first chapter deals with stylistic factors influencing formal Czech written texts and also the sociocultural situation of the Czech deaf community. The second and third chapters characterize translation of sign language translation and various approaches to the process of translating both spoken and sign languages. The research is a comparative analysis of a sample of formal Czech written texts and their sign language translations. The findings are introduced in the conclusive part of the thesis. Keywords: Czech sign langueage, sign language interpreting, sign language translation, equivalent, stylistic factors, translation norm, oral languages, formal text
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Gender variation of selected Czech toponyms ending with a soft or ambiguous consonant
Pešková, Kateřina ; Synková, Pavlína (advisor) ; Adam, Robert (referee)
In Czech, the assignment of grammatical gender to certain place names ending in (what is known as) soft or hybrid consonants is inconsistent, especially in the spoken language. These toponyms used to be treated as masculine nouns but today are overwhelmingly codified as feminine nouns. The present paper takes a look at the way these toponyms are described in linguistic guides and compendia which specify their gender, their origination and their meaning, or describe their use in local dialects. Based on the data in those manuals, the author has created a list of gender-shifting toponyms, with a brief specification of the grammatical gender and colloquial use (exactly as described in the said manuals), so as to allow for their easy comparison. Selected toponyms (which are analyzed in more detail in the grammatical guides, or which were assigned a different gender by different guides and compendia) are the subject of a broader discussion within the context of this work. In another section, the present work references the results of an internet questionnaire designed to map the actual use of grammatical gender for these toponyms by native speakers. This questionnaire examined a number of toponyms that were selected for being generally known, or based on their frequency in various districts. Respondents were...
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Temporary postponement of criminal prosecution
Pešková, Kateřina ; Galovcová, Ingrid (advisor) ; Tlapák Navrátilová, Jana (referee)
Temporary postponement of criminal prosecution Abstract The diploma thesis deals with the procedural institute of temporary postponement of criminal prosecution, while providing a complete analysis of situations in which individual forms of this institute can be used. Furthermore, the diploma thesis offers a basic digression into the issue of corruption and organized crime, with a special focus on legal instruments which are able to make the fight against these adverse criminal phenomena more efficient. The diploma thesis analyses in detail the process of application of temporary postponement of criminal prosecution, highlights the pros and cons of this procedure, while the work does not omit the process of enshrining this institute in Czech law or its legal predecessor. The thesis tries to answer the question of whether the temporary postponement of criminal prosecution is the most helpful and effective tool, and therefore, last but not least, it also deals with other options that can be considered as suitable alternatives to this institute. Key words opportunity, corruption, organized crime, procedural instruments
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Laeken indicators of poverty and social exclusion
PEŠKOVÁ, Kateřina
This bachelor thesis is called Laeken indicators of poverty and social exclusion. The aim of this thesis was to provide complex information about social exclusion, poverty and Laeken indicators. The thesis is theoretical and it has 3 parts. The first part displays social exclusion. It explains what it is, where it appears and how to prevent from it. Poverty and social exclusion are connected with each other. We can say they work together. Poverty can cause social exclusion and on the contrary social exclusion can cause poverty. This effect is very undesirable for the society. It intervenes to human rights and it affects the quality of life. The second part describes poverty as a problem and how to fight with it. There are also the concepts, consequences and causes of poverty, how we can measure it and there are indices of poverty as well. The concepts are divided into absolute, relative, direct, indirect, objective, subjective, descriptive and consensual. The causes of poverty are focused on social, economic, environmental and demographic problems. The consequences of poverty are starvation, misery and premature death which appear in health, education, access to services, social exclusion or security of inhabitants. Poverty measurement is done by observation of income, consumption and expense. Indices of poverty are mentioned in the next chaptre. The third part explained what Lisbon strategy is, its revisions or how the indicatiors were created. There are mentioned also different types of indicators and their use. The Lisbon strategy is focused on the indicators´ time of origin, how they were formed and what they are good for. The indicators have several types primary, secondary and indicators of income inequality. The explanation of all types of indicators is in the thesis as well. In this part of the bachelor thesis are mentioned the factors which influence income inequality. This indicator serves as a tool against poverty and social exclusion. In another chaptre about living conditions there is a research which serves for getting long-term comparable data about the social situation of households of each country because it works with unified methodology. There is also the comparison of results among the EU member states. At the end of this thesis there are news of recent years and there are also describes new Sustainable Development Goals (SDGs) 2015 -2030.
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Czech sign language in translations of Czech written formal text
Pešková, Kateřina ; Macurová, Alena (advisor) ; Hynková Dingová, Naďa (referee)
This thesis addresses the issue of translating formal texts written in Czech into Czech sign language. The first chapter deals with stylistic factors influencing formal Czech written texts and also the sociocultural situation of the Czech deaf community. The second and third chapters characterize translation of sign language translation and various approaches to the process of translating both spoken and sign languages. The research is a comparative analysis of a sample of formal Czech written texts and their sign language translations. The findings are introduced in the conclusive part of the thesis. Keywords: Czech sign language, sign language interpreting, sign language translation, equivalent, stylistic factors, translation norm, oral languages, formal text
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Czech sign language in translations of Czech written formal text
Pešková, Kateřina ; Macurová, Alena (advisor) ; Hynková Dingová, Naďa (referee)
This thesis addresses the issue of thranslating formal texts written in Czech into Czech sign language. The first chapter deals with stylistic factors influencing formal Czech written texts and also the sociocultural situation of the Czech deaf community. The second and third chapters characterize translation of sign language translation and various approaches to the process of translating both spoken and sign languages. The research is a comparative analysis of a sample of formal Czech written texts and their sign language translations. The findings are introduced in the conclusive part of the thesis. Keywords: Czech sign langueage, sign language interpreting, sign language translation, equivalent, stylistic factors, translation norm, oral languages, formal text
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Gender variation of selected Czech toponyms ending with a soft or ambiguous consonant
Pešková, Kateřina ; Synková, Pavlína (advisor) ; Adam, Robert (referee)
In Czech, the assignment of grammatical gender to certain place names ending in (what is known as) soft or hybrid consonants is inconsistent, especially in the spoken language. These toponyms used to be treated as masculine nouns but today are overwhelmingly codified as feminine nouns. The present paper takes a look at the way these toponyms are described in linguistic guides and compendia which specify their gender, their origination and their meaning, or describe their use in local dialects. Based on the data in those manuals, the author has created a list of gender-shifting toponyms, with a brief specification of the grammatical gender and colloquial use (exactly as described in the said manuals), so as to allow for their easy comparison. Selected toponyms (which are analyzed in more detail in the grammatical guides, or which were assigned a different gender by different guides and compendia) are the subject of a broader discussion within the context of this work. In another section, the present work references the results of an internet questionnaire designed to map the actual use of grammatical gender for these toponyms by native speakers. This questionnaire examined a number of toponyms that were selected for being generally known, or based on their frequency in various districts. Respondents were...
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