National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing Position of the Town Žatec in Tourism
Pešek, Jáchym ; Odehnalová, Jitka (advisor) ; Janoušová, Simona (referee)
The thesis deals with marketing activities of the north-bohemian town Žatec in terms of Tourism. It discovers its predispositions to be successful and up-to-date tourist destination. It highlights the role of the Tourism Office in Žatec as the main participant of the tourism in the town. The main goal is to evaluate current position of the town as one of the tourist destinations in the Czech Republic, to analyse current marketing strategy and to project a new marketing strategy for 2013. The thesis was discussed with the culture management of the town. It will be also a clue for the management to set its 2013 marketing strategy.
Transnational corporations in globalized world economy
Pešek, Jáchym ; Neumann, Pavel (advisor) ; Horák, Jiří (referee)
The first chapter is theoretical, it defines transnational corporations, classifies them and describes their evolution. The second chapter depicts position of the largest transnational corporations in the world economy. It also focuses on R&D and transfer pricing. The third chapter deals with foreign direct investment. It defines important terms, describes the present situation on the FDI market, examines the determinants of location of FDI and their impacts on engaged economies.

See also: similar author names
11 PEŠEK, Jan
3 PEŠEK, Jaroslav
10 PEŠEK, Jiří
2 Pešek, J.
4 Pešek, Jakub
11 Pešek, Jan
1 Pešek, Jan,
10 Pešek, Jiří
1 Pešek, Jonáš
3 Pešek, Josef
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