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National Repository of Grey Literature

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Strategy Analysis of Fruko-Schulz, spol. s r.o. Pavlíčková, Jana Bc. ; Kovář, František (advisor) ; Dvořák, Jiří (referee) Teoreticko-metodologická část: pojem strategický management, strategie, strategická analýza externího a interního prostředí, druhy strategie. Mezi strategie interního prostředí patří: Analýza zdrojů specifických příležitostí, Klíčové faktory úspěchu, Určení strategických alternativ, SWOT analýza, Portfolio analýza, SPACE analýza. Mezi analýzy externího prostředí patří: PEST analýza, Porterův model pěti sil, Analýza konkurenčního prostředí, Analýza portfolia a služeb, Postup při segmentaci trhu, Analýza atraktivity odvětví. Prakticko-aplikační část: PEST analýza, Analýza konkurenčního prostředí. Ostatní analýzy, návrh strategie a implementace strategie nejsou součástí diplomové práce z důvodu přání společnosti Fruko-Schulz, spol. s r.o. nezveřejňovat interní informace. Detailed record

See also: similar author names
2	PAVLÍČKOVÁ, Jarmila
17	Pavlíčková, Jana
2	Pavlíčková, Jarmila
2	Pavlíčková, Jaromíra
2	Pavlíčková, Jaroslava
3	Pavlíčková, Jiřina

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