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National Repository of Grey Literature

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Analysis of Marketing Mix Tools in Bluetech, s.r.o. Šímová, Martina ; Karásková, Hana (advisor) ; Paclík, Oldřich (referee) The bachelor thesis contains characteristics of company, analysis of particular Marketing Mix Tools and SWOT analysis. In conclusion are valuation of efficiency of use of Marketing Mix Tools and proposals for its improvement. Detailed record

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1	Paclík, Ondřej

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