National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Measuring the performance of human capital in the company
PIKHARTOVÁ, Aneta
The main point of my thesis is a complete analysis of the performance of human capital, which can be found in the practical part of the thesis. Synthesis of results and recommendations are summarized in the penultimate chapter. The company innovated the measurement of the performance of its employees in 2010 through the introduction of a new monitoring system Citect SCADA which gives the employee evaluation new dimension, which enabled to increase productivity and reduce labor expenses.
The Communication Mix of company NOWACO
PIKHARTOVÁ, Aneta
The aim of this work is to describe the marketing tools, and specifically describe the communication mix in NOWACO. By working with NOWACO I got a full picture of the company's marketing mix. NOWACO invests tens of millions each year. For example, NOWACO uses television advertising for its ice cream brand, called Prima and Mrož. Company NOWACO often participates in exhibitions and fairs. First of all NOWACO became a major sponsor of the first year Danone nationwide project for 2010/2011. Of course, NOWACO uses other tools of marketing communication such as public relations, sales promotion, and interactive marketing.

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3 Pikhartová, Alena
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