National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Management of marketing campaigns on example Hewlett-Packard
Pešek, Miroslav ; Halík, Jaroslav (advisor) ; Kočer, Petr (referee)
Main goal of this thesis is to show to the reader process of planning, realisation and management in real international enterprise Hewlett-Packard. Second goal is to distinguish the specifics of work of the local marketing department and central marketing department of HP. For evaluation of both this goals is used the comparation between theory and real situation. The whole process of planning, preparation and management is shown on the example of real campaign HP forum.
New regionalism in the USA in context of their position in world economy
Pešek, Miroslav ; Hnát, Pavel (advisor) ; Krč, Jakub (referee)
This bachelor works deal with changing long-terme position of the USA in world economy and their approach to new regionalism. Then in first part is charactered new regionalism in general. In second chapter are listed and described individual bilateral agreements. In third part there are listed regional initiatives of the USA.

See also: similar author names
21 PEŠEK, Martin
3 PEŠEK, Milan
1 Pešek, Marcel
4 Pešek, Marko
21 Pešek, Martin
1 Pešek, Matěj
5 Pešek, Michael
8 Pešek, Michal
3 Pešek, Milan
3 Pešek, Miloš
3 Pešek, Miroslav
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