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 Pátková, Nikola
Pátková, N., Competitiveness of the selected building company. Bachelor thesis. Brno: Mendel University, 2018. The aim of the bachelor thesis is to formulate suggestions for increasing the competitiveness of the selected building company. In the theoretical part, relevant knowledge from the field of competition and competitiveness was identified on the basis of reference book. In our own work, the external environment was analysed through the Porter model of the five competing forces and PESTLE analysis. Subsequently, the internal environment was analysed and SWOT analysis was drawn up, in which six suggestions for improving the competitiveness of the company were formulated. These suggestions were appraised from point of view of their attractiveness by author of the work, the company´s owner and the supervisor. The most attractive strategy was developed into form of a concrete proposal for its implementation.
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