National Repository of Grey Literature 22 records found  beginprevious12 - 21next  jump to record: Search took 0.00 seconds. 
Mining of data from information systems and their subsequent processing for purposes of financial controlling
Hošnová, Lenka ; Očenášek, Vladimír (advisor) ; Junek, Pavel (referee)
Bachelor thesis is focused on evaluating the effectiveness of data manipulation, which are used in the financial controlling. In the first part, the author introduces theoretical solutions, especially the activities and operations of financial controlling in the organizational structure of the company,the concepts of business intelligence, data mining and data processing. In the analytical part, the author describes the role of financial controlling in particular Czech company, introduces a set of monitored indicators and description of the use of information systems and data flows, resulting in controlling outputs. In the concluding section, the author evaluates the efficiency of data processing, proposes procedural changes and comments on the company's ability to implement the changes.
Use of information sources specialized on options of education and professional career
Růžička, Karel ; Očenášek, Vladimír (advisor) ; Jiří, Jiří (referee)
This bachelor thesis is concerned with longlife education and learning issue and information sources relevant with that. In theoretical part reasons for importance of education and following further education for modern human are examined, importance of impact of its social surroundings on its development in continuity with choice of his future profession. Further it is consulting process along with its phases, options of education for adults and trends in a sphere of specialized education and importance of motivation and aspiration trials of individual. In practical part individual information sources are analyzed with its consecutive ratings. Outcome of this work should be systematical whole of individual information sources, which can serve as a tool for counselors (in schools, employment offices o in any other institution concerned with education), which work with clients in sphere of specialized counseling and education.
SEO of E-commerce
Rodina, Michael ; Očenášek, Vladimír (advisor) ; Šimek, Pavel (referee)
This bachelor thesis deals with search engine optimization. It focuses on two search engines that are common for czech users, Google and Czech search engine Seznam.cz. The theoretical part focuses on distribution optimization factors in on-page and off-page factors and describes the importance of each factor in detail. In the practical part is an analysis of the e-commerce Jednadvacitka.cz, which sells sports equipment.
Certification programme ECDL - supporting study for public administration employees
Žák, Daniel ; Očenášek, Vladimír (advisor) ; Rysová, Hana (referee)
The theme of this bachelor is focused on the certification programme ECDL and its use for public public administration employees to test computer literacy, to increase labor productivity and saving time. The bachelor describes basic and advanced options and features in word processor and a spreadsheet of Microsoft Office Word and Excel version 2013. This bachelor is focused on certification programmes ECDL Core and ECDL Advanced. The first part contains a comparison of educational content from SharePoint, which is available to employees of the Office of Labour, with the requirements of knowledge, necessary for each version of the certification programme ECDL. The comparison should show if learning materials are consistent with the requirements of certification programmes ECDL Core and ECDL Advanced. In another part for employees who are interested in certification programme ECDL, are created selected illustrative examples by which it will be possible to try out certain requirements from ECDL Core and ECDL Advanced syllabus. Followed by testing of public administration employees in these selected illustrative examples, particularly at the contact office of the Labour Office for Prague 6 and 17. After testing is followed by a questionnaire on the usability of the ECDL certificate in public administration.
Internet advertising
Vobořilová, Tereza ; Očenášek, Vladimír (advisor) ; Pavlík, Jan (referee)
Effect of Internet advertising is an important component in the creation of advertising campaigns. For companies it is important to monitor not only the development of advertising, but also if they are able to adapt its advertising to latest trends, its concept and financial conditions, which are often a major problem for creating effective advertising. The work explores the problems of the effectiveness of Internet advertising in practice. The part also analyses good and worse sides of separate types of Internet advertising and other kinds of promotions. The work describes, which of the kind of promotion is good to realize for a small private company in aspect of cost effectiveness. The theoretical part describes the various types of advertising, especially Internet advertising. In this section is included the small chapter about the development and history of advertising. The theoretical part of the work also includes a chapter, which explains the creation of effective advertising. The practical part applies the theoretical knowledge in practice. This part of work is focused mainly on the analysis of Internet advertising and other types of advertisement in private company - ELF Logistic for brand products NanoProtech. In this part is also evaluating the effectiveness of advertisement in this company. The outputs of work are evaluated various types of advertisement in the company and provided recommendations for this company in the future.
Information Support of Production and Business Processes
Adámková, Milena ; Rain, Tomáš (advisor) ; Očenášek, Vladimír (referee)
This Bachelors work is research which describes functions of Information System needed for support of production and business processes in global. It introduces theoretical basic terms of Information System, relatively short history of IT development and functions supporting production-business processes covered by information system. In practical part this study describes given industrial sector and specific firm, where the new information system supporting production and business processes was implemented with attributes corresponding to branch specifications. Second part of this study consists from critical factors within implementation of new information system in global and also for specific industry. In practical part I created list of detected critical factors for success or failure of IS implementation for specific firm.
Utilization of information technology in healthcare
Opava, Michal ; Očenášek, Vladimír (advisor) ; Jana, Jana (referee)
This Bachelor thesis deals with using information technology in health care environment, in its particular role and usage. Information technology is currently surrounding us and is used by children, teenagers, adults, individuals or organisations. Simply is used by all and everywhere. Similar in health care, information technology is a concept that all know and use. This document brings together two fundamental terms, health care and use of the information technology. It describes information technology in general and how it is used, followed by description of a health care environment, how it works in the public sector and in the overall state system. It contains a summary of the findings how effectively the information technology is used, whether it is used sporadically or on everyday basis and if it is beneficial to the health care facilities. It as well covers what kind of IT equipment health care facilities have, types of information technology they use and what are the needs to operate it, functional dependency and last but not least their administration, financing and finally their integration into the processes and organizational structure of the medical devices. Target condition of IT in medical devices and usage of IT is compared for selected entities, which are the largest medical facilities in the Czech Republic and are directly managed and administered by the Ministry of Health. From the collected data, using elaborated questionnaires, the comprehensive conclusion and a set of recommendations are made which reflects the global trend of IT operation.
Bank and social networks
Vohnický, Tomáš ; Očenášek, Vladimír (advisor) ; Kánská, Eva (referee)
This bachelor thesis is about communication activities of the bank on social networks, which are a perfect tool of marketing and communication. The thesis is divided into two parts, the theoretical part or literary research, and practical part. The theoretical part describes the various social networks, including a brief history and functionality. Then there is the view of the selected bank institution on social networks which bank uses. In the practical part in the first block are analysed communication plans for individual quarters of 2015 and then there is a look at the most successful posts. Second block analyses the customer care and how the bank communicates on selected social network with users.
Survey the state of computer literacy in the enterprise category SME
Špaček, David ; Očenášek, Vladimír (advisor) ; Pavlík, Jan (referee)
It is very important for companies, to have computer literate employees, so they can contribute to better development of the company. From this reason is my work focused on problems of computer literacy in selected business category SME. Theoretical part of my work is focused on description of computer and information literacy. In this part is also shown brief development of computer literacy. The greatest emphasis is placed on ways to measure computer literacy and also, there is explained a draft of testing ECDL. In the end of the theoretical part is described comparison of Czech Republic and EU in particular acts relating to computer literacy. Practical part applies the theoretical knowledge in practice. It is mainly focused on testing company employees based on testing using the ECDL. There will be made a questionnaire survey on company employees and then also a practical test, which will be focused on work with a text, table, internet and mail client and it will be work up in accordance with the concept of ECDL. In the end of test results will be evaluated the computer literacy of company employees and will be made a comparison with average of EU and Czech Republic.
Effectivity of internet marketing in Czech Republic
Zanespalová, Andrea ; Očenášek, Vladimír (advisor) ; Kánská, Eva (referee)
The subject of this bachelor thesis is the internet advertisement phenomenon on the Czech market. In the theoretical part it maps the conventional advertisement, its history and formation of the internet advertisement as a result of massive growth of Internet among the general public. The thesis goes on to lay out individual forms of Internet advertisement describing their advantages, disadvantages and most common uses of each one of them. It describes ways of Internet advertisement effectiveness measurement and introduces analysis tools of several most common Internet advertisement providers. The practical part of the thesis describes an actual facebook campaign from creating the advertisement to analysing the results. The company, its activities and its previous advertising in social media are described in the opening of the practical part. Next, the Facebook campaign is described from the campaign plan, the creation of the advertisement, to the results on each particular day and their analysis. Finally, possible improvements for the future campaigns are offered.

National Repository of Grey Literature : 22 records found   beginprevious12 - 21next  jump to record:
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1 Očenášek, Vojtěch
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