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Zhodnocení finančního stavu firmy Revok s.r.o.
Novotná, Bára
Novotná, B. Evaluation of the financial state of the Revok Company Ltd. Bachelor thesis. Brno: Mendel University, 2017. The aim of the thesis is to make a conclusion about firm's current situation based on the financial analysis of the years 2009 to 2015. The thesis is divided into three parts: the first part describes the meaning of the term "financial analysis", then the conducted financial analysis of the Revok Company Ltd., and the discussion. The first part of the thesis concludes data from the literature dedicated to the financial analysis. Then follows the analysis of the firm itself, in which are used absolute, financial and general indicators. In the discussion, it is described the suggestion which may lead to company's situation improvement.
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Spotřební chování na trhu s kávou
Novotná, Bára
Novotná, B., Consumer behaviour in the coffee market. Diploma thesis. Brno: Mendelova univerzita in Brno, 2020. This thesis is devoted to the study of coffee problematic on the market in the Czech Republic and worldwide. As part of the study there are explored production, consumption, export, import and prices of coffee. Next, the thesis focuses on the cognition of consumer behaviour in the coffee market and the various factors that may have an influenece on their decision. Based on the results of the survey, consumers have been divided into particular segments with the help of cluster analysis. At the end, there are included appropriate recommendations for each segment group, as well as suggestions to the suppliers.
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