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Marketing Research of the Customer Satisfaction of the Company OKAY s.r.o.
Chrápavá, Lucie ; Jegrová, Šárka (referee) ; Novák, Petr (advisor)
This thesis deals with problematics of customer satisfaction in company OKAY electronics. The whole research and final asking were done in Brno, in two selected shops of the company. The work connects theoretical knowledge, from the field of satisfaction research, with the practical part made by asking customers personally. From those surveys the final conclusions and recommendations are made. Based on the conclusions from questionnaire result, some areas were defined, which should be improved by workers of company OKAY.
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Company´s Draft of the Motivation System
Papoušková, Andrea ; Nerada, Jan (referee) ; Novák, Petr (advisor)
This thesis focuses on company´s draft of the motivation system of sales department, which provides comprehensive services in marketing. It contains an analysis of the existing incentive system in which methods were used depth interview and structured questionnaire. Based on the results of marketing research conducted to design solutions to improve customer satisfaction and motivation consultants.
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The Marketing Mix Proposal
Miholová, Pavla ; Pokorný, Jan (referee) ; Novák, Petr (advisor)
The thesis focuses on the definition of the marketing mix in the selected companies. Describes how should look the marketing mix and a satisfied customer. The work contains proposals to improving customer satisfaction, which could contribute to the development and success of the company.
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The Marketing Mix Proposal
Nová, Lenka ; Slíva, Martin (referee) ; Novák, Petr (advisor)
The master´s thesis focuses on the definition of marketing mix in company p.k.Solvent Ltd. and its customers. Specifies the individual components of the marketing mix, analyzes the business area and includes the area of marketing research in customer satisfaction. It compares theoretical knowledge with reality. It contains proposals to improve customer satisfaction, which contribute to increased competitiveness and increased profits of the company.
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Proposal of the Motivation System in the Company Česká spořitelna, a.s.
Mašková, Michaela ; Rejzková, Veronika (referee) ; Novák, Petr (advisor)
This diploma thesis is focused on suggesting a motivational system for chosen company. First part of the thesis results from theoretical findings concerning the given issue that were processed on the basis of professional literature. The analytical part deals with society itself and analysis of current motivational system on the basis of internal company sources and questionnaire survey. Last part of the thesis contains individual suggestions that should contribute to the improvement of the current state of the motivational system and total employee satisfaction.
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