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Analysis of the preference of local brand in the global market with Czech consumers - a case study on the brand pietro filipi
Šantrůčková, Andrea ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
The first part of my thesis addresses the issue of consumer preference and the degree to which it may be influenced by brand names. I researched this question from the global perspective, i.e. the way thing work worldwide. The second part focuses on the Czech consumer. The aim of the thesis is to determine the level to which Czech consumers are affected by awareness of Czech brands. The practical part of my bachelor's thesis looks at the brand pietro filipi. This part actually covers an area that is at the threshold of both of the first sections, as, although this is a purely Czech brand, it is often believed to be Italian. This third question particularly captured my attention because not every Czech consumer knows that this is a Czech brand with an Italian name. I would like to support my theory by means of a public survey.
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Internet Memes in Relation to Marketing
Kolář, Jakub ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
In this bachelor thesis I focus on inquiring the usage of meme as a tool in area of marketing and promotion in comparison to other tools. Part of a thesis talks about history and the development of meme, memetics and universal Darwinism. It defines requirements of meme and the difference which occurres when internet comes into play. In the second part I will investigate the properties specific for online marketing, internet meme and the variety of its spreading. I try to make a suggestion how to approach internet meme in order to accomplish desired goals with regard to characteristics of some succesful internet memes in last couple years.
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Analysis of the Development Potential of Customer Service E.ON Czech Republic, Ltd
Svoboda, Jiří ; Novák, Michal (advisor) ; Dvořák, Jiří (referee)
This thesis is focused on E.ON Group, one of the biggest provider of electricity and natural gas in the Czech republic. The E.ON Group will be compared with other competitive suppliers in customer service area. The aim of this thesis is to evaluate the suitability of services in mentioned area. This comparison should result in creating new solutions and possibly new services provided by E.ON Group. The theoretical part will contain basis applicable in real world, such as situational analysis, segmentation, and other elements necessary for a deeper insight into the E.ON Group. Finally these elements will be applied to the actual market situation in the practical part of this thesis.
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Exploratory Social Network Analysis of Management Faculty students on social media Facebook
Loušová, Petra ; Novák, Michal (advisor) ; Bína, Vladislav (referee)
The aim of the bachelor thesis is the introduction of modern approaches in analysis social networks. In theoretical part there is characterized various social media used in both the Czech Republic and in the world. Additionally discussed are fundamental elements of social networking and the ability of analysis using software. In practical part are these basic approaches applied for an exploratory analysis of the social network of students of University of Economics, Faculty of Management in social media Facebook. For analysis is used SNA program Gephi. The goal of this work is to explore the social network of students of Faculty of Management on FB and to obtain potentially useful information.
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Analysis of Financial Autonomy of the Catholic Church - Vicariate Kolín
Spudil, Josef ; Přibil, Jiří (advisor) ; Novák, Michal (referee)
This thesis is focused on analysis of catholic church estates in Kolin vicarage. Its output is an information about possibility of independent existence of catholic church in Kolin vicarage -- without financial support of Czech republic -- and possible ways of economy in this vicarage. Situation delineated in this thesis will be changed after Property settlement, which is now (year 2013) at the very beginning.
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Marketing Situational Analysis of the Hospitality Market in Jindřichův Hradec
Marko, Martin ; Kincl, Tomáš (advisor) ; Novák, Michal (referee)
The theoretical part of this thesis describes methods used for Marketing situational analysis of the hospitality market in Jindřichův Hradec. Hospitality market is focused on beer consuption. For this purpose are selected and described only appropriate analysis. The practical part describes the market relations by primary and secondary informations. Based on the practical and theoretical knowledge there are recommendations for market new entering subjects.
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Monitoring of Social Networks as Part of Marketing Research of Firm
Vašíčková, Petra ; Kincl, Tomáš (advisor) ; Novák, Michal (referee)
The main purpose of this master thesis is to help companies in their work with social networks. The first chapter is a short introduction into social networks and types of their users. The second chapter helps companies to realize how the social networks are connected to marketing activities and what kind of monitoring possibilities they can take advantage of. Then the thesis is focused on what kind of businesses is monitoring applicable for as well as how to correctly determinate goals and monitoring on social networks. These findings are demonstrated on particular company named Foreigners.cz Pilsen.
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Evaluation of Jindřichův Hradec Communication Channels
Kohoutová, Kateřina ; Luštický, Martin (advisor) ; Novák, Michal (referee)
Bachelor thesis examines the communication paths of town Jindřichův Hradec and evaluates their quality from the perspective of ordinary citizens. Shows the functionality of the communication mix, by which the citizens are informed of all local matters. Using survey finds true effectiveness of communication among different groups of the population. In case of a communication barriers focuses on the design changes or new forms of communication which could improve the current state of communication paths of town Jindřichův Hradec.
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The Proposal and Implementation of a Municipal Information Portal
Munduchová, Helena ; Přibil, Jiří (advisor) ; Novák, Michal (referee)
The diploma thesis deals with the proposal and succeeding implementation of the municipal information portal for the municipality of Radošov. It takes into account legal specifications for information providing and publishing in the public administration and also some current trends in the websites development. The thesis also contains a critical evaluation of the present state of the municipality official website.
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