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National Repository of Grey Literature

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Product range analysis of Skechers company Nguyen, Tuan Anh ; Vávra, Oldřich (advisor) ; Kuzmiaková, Zuzana (referee) This bachelor thesis deals with a topic of product range analysis of the American footwear company Skechers. The first part is theoretical and is devoted to the methods which focus on analyzing the product range and the product mix of the company. The second part is practical and is devoted to the company´s product range itself. With the help of the internal data of Skechers, the author uses the analysis of sales volume and revenues to determine the strong and weak sides of the company´s product range and also suggests the possible solutions for the weaknesses as well as the possibilites for the future development of Skechers mainly in the Czech Republic. Detailed record

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