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National Repository of Grey Literature

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Analýza marketingového mixu společnosti Glaverbel Czech a.s. Nedbal, Lukáš ; Mottlová, Libuše (advisor) ; Řeholová, Štěpánka (referee) Předmětem práce je analýza marketingových nástrojů největšího výrobce plochého skla ve střední a východní Evropě. První část práce je zaměřena na teoretické poznatky týkající se významu jednotlivých marketingových nástrojů na průmyslovém trhu. Z toho vychází praktická část, v níž dochází k hodnocení konkrétních marketingových činností vybraného podniku. Práce obsahuje i řadu doporučení, jak zefektivnit stávající marketingový mix. Hlavním cílem je podat informace o přednostech a nedostatcích marketingového mixu tohoto velkého průmyslového podniku. Detailed record

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1	Nedbal, Ladislav

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