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Managerial Competencies in Small Enterprises
Novák, Petr ; Szarková, Miroslava (referee) ; Mohelská, Hana (referee) ; Tomšík, Pavel (referee) ; Putnová, Anna (advisor)
The dissertation thesis dealt with the managerial competencies in the small manufacturing enterprises in the Czech Republic. The research aimed to examine the current level of these competencies on the sample of top managers of those enterprises. The chosen topic is topic of current importance due the competency development for enhancing the managerial performance. The thesis elaboration was based on the detailed literature review of national and international publications in the respected scientific journals, and on the in-depth analyses conducted through the primary researches. The main objective of the dissertation thesis was to detect the competency level of top managers in the small manufacturing enterprises in the context of business management and to identify the key variables influencing the discovered competency level and on the basis of research findings provide recommendations for further competency development. The main objective was supported with four partial objectives and five research hypotheses. On the basis of results of executed pilot research on managerial competencies the model of managerial competencies was established, and further verified in the author’s primary research. Within the data analysis and data evaluation, the competency level was formed. The dependences of competencies on examined variables were tested empirically. Those variables were sex, length of current and total practice, age, ownership and education. The aggregated research results were compared with the literature review and based on this comparison, the recommendations for further managerial competency level improvement were provided. The conclusions and further research aims form the integral part of the dissertation thesis.
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Marketing Plan Proposal
Soukupová, Hana ; Milichovský, František (referee) ; Novák, Petr (advisor)
In this diploma thesis a marketing mix of the chosen Company is analyzed. Theoretical part of the thesis focuses on the explanation of the basic terms such as marketing, marketing mix, marketing analysis and research in marketing. The goal of the analytical part is finding the current state of the marketing mix in the Company. Based on the results of analytical part the proposals are formulated. They should improve the current state of the Company and help it to solve the issues it is currently dealing with.
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Proposal for Company Communication Mix
Jakubčová, Michaela ; Novák, Petr (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis deals with improving communication mix of the selected joint stock company. The first part focuses on the theoretical interpretation and definition of the important concepts of the marketing, environmental analysis, marketing and communication mix tools. The following part describes the activity of the analysed company, the current marketing and communication mix. This section also contents the SWOT analysis and the questionnaire survey. In the last part I propose the new communication mix to improve the company’s market position.
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The Proposal of Company Marketing Mix
Čížek, Tomáš ; Horák, Ondřej (referee) ; Novák, Petr (advisor)
This bachelor thesis deals with the analysis of company's current state. For this state's detection a marketing mix analysis and an outside and inside analysis were used. The design suggests a solution for sale increase, competitivness and new customers acquirement.
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Proposal of Communication Mix of Gardening Company Ivo Řeřucha
Killich, Ondřej ; Novák, Petr (referee) ; Milichovský, František (advisor)
The target of this bachelor thesis is after analyze improvement of communication mix in garden company Ivo Řeřucha. Theoretical part explains the basic concepts related to this questions and problems. Analytical part introduces company and its surroundings. And practical part leads to recommendations and arrangements of communication mix throught the marketing analysis. This should lead to ensure widespread awareness of the name and services of the company.
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Proposal of Communication Plan in Servis GRIMALDI, SPOL. S R. O.
Lukáčová, Zuzana ; Grimová, Lenka (referee) ; Novák, Petr (advisor)
This thesis is focused on suggesting improvements and developments of a mix of communication tools leading to increased number of new customers in the company called Grimaldi spol. s r. o. This is a small company which specializes in exhibitions, interiors, exteriors, furniture and graphic designs. The theoretical part deals with marketing environment, communication with public and mix of communication tools, and is based on available marketing-related literature, marketing communication, and relationships between the company and the public. The analytical part describes an actual situation in this company, evaluates individual communication tools, and also presents marketing research of communication. Results of the research conducted in the analytical part are then given in the third section of the thesis. These results are essential parts of the design for its own amendment proposals and recommendations, and improvements of the current situation in the company.
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The Proposal of Motivation System in the Company
Matuszná, Veronika ; Běťáková, Vendula (referee) ; Novák, Petr (advisor)
This thesis deals with the current state of a selected company’s motivation system and its subsequent optimization. The theoretical part is concerned with rating, remuneration and motivation of employees. The practical part focuses on the evaluation of To & Mi Vdf. spol, s.r.o. motivation system. The last part of this thesis describes possible recommendations that should lead to the creation of a new motivation system.
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Marketing Mix Proposal
Hradil, Martin ; Kandus, Bohumil (referee) ; Novák, Petr (advisor)
Bachelor thesis is focused on the improvement of the marketing mix, which is engaged in providing gardening services. Through the design of the marketing mix should be ensured according to individual company new customers.
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Proposal of Communication Mix of the Company GEODIS Brno
Křížová, Michaela ; Kalášek, Karel (referee) ; Novák, Petr (advisor)
This thesis describes the design of the communication mix of the geodetic company GEODIS BRNO. The first part deals with the teoretical knowledge of marketing, communication tools and communication mix. It also analyzes the current status of the company in society and its shortcomings. It focuses, in detail on the tools of communication mix used by GEODIS BRNO. In the last section suggest of an optimal solution and an evaluation of the companies its contribution to society are given.
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