National Repository of Grey Literature 9 records found  Search took 0.00 seconds. 
Recycling of asphalt mixtures for low-traffic roads
Musil, Lukáš ; Dašek, Ondřej (referee) ; Varaus, Michal (advisor)
This bachelor's thesis deals with 100% pure recycling by method of hot mix asphalt recycling using a rejuvenating additive (so-called rejuvenator) for the device development in cooperation with an external company. The aim of bachelor's thesis is to determine the amount of dosing of the rejuvenator and to determine the compaction temperature for the processing the asphalt mixture. On the basis of determining the properties of the reclaimed asphalt pavement, by means of tests in the laboratory. According to the determined properties of the reclaimed asphalt pavement, the percentage of rejuvenator required to achieve the required properties of the asphalt mixture for subsequent processing and laying on the road.
Planning in Practice in the Town of Letovice
Musil, Lukáš ; Sadílek, Augustin (referee) ; Doležalová, Monika (advisor)
The diploma thesis describes the issue of urban planning. Theoretically acquaints the reader with urban planning, zoning plan and processing. The current state of the zoning plan and its changes is analyzed on the example of a selected municipality. Based on these findings, further development possibilities of the municipality are proposed.
Banner Advertisement in Online Marketing and its Impact on the Internet Users
Musil, Lukáš ; Vranka, Marek (advisor) ; Báča, Ladislav (referee)
The bachelor thesis focuses on the topic of banner advertising in online marketing and the influence it has on Internet users. The structure of the thesis is divided into a theoretical and practical part. The theoretical part is devoted to the general knowledge of banner advertising. It discusses reasons for using banner advertising, its individual types, targeting and purchasing of banner advertising on the Internet. These topics are divided into individual chapters that focus predominantly on banner advertising from the viewpoint of advertisers. The final two chapters of the theoretical part deal with topics related to the role of the user, namely adblocking, anti-adblocking and banner blindness. The thesis contains an analysis of these concepts describes their influence on the Internet environment. Concerning banner blindness, international studies are further used to describe banner advertising factors that can affect this phenomenon. The practical part contains an empirical analysis of different banner ad sizes based on anonymised data from concluded advertising campaigns in AdWords and Sklik. The analysis includes an evaluation of the most effective formats within the system and an analysis of the relationship between the banner ad size and its efficiency. The results indicate that the...
Business Plan for Entertainment Center Establishment
Musil, Lukáš ; Kamba, Michal (referee) ; Fojtů, Kateřina (advisor)
The subject of this bachelor thesis is the business plan for the newly established company. It is a market analysis in the entertainment industry, an analysis of competition, the competitiveness of the newly established company and a proposal for a complete implementation of the plan.
Marketing Strategy of a Company
Koukalová, Barbora ; Musil, Lukáš (referee) ; Chalupský, Vladimír (advisor)
The object of my thesis „Marketing strategy of a company“ is analyse of marketing strategy of firm Bábor Eurodance and marketing strategy suggestion for next period. The first part is divided into sections where various theoretic resources of marketing and processing of marketing strategy can be found. Second part is focused on firm Bábor Eurodance, mainly on its present marketing strategy, creation of subbases for new marketing strategy suggestion and third part includes proper subbase of this strategy.

See also: similar author names
1 Musil, L.
3 Musil, Ladislav
2 Musil, Libor
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