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Communications Strategy of the Company CrossCafe original s.r.o.
 Mukenšnablová, Petra ; Olšanová, Květa (advisor) ; Halík, Jaroslav (referee)
The objective of this bachelor thesis is to analyse the current marketing communications of the largest Czech coffee chain CrossCafe original s.r.o. The theoretical part of the thesis deals with marketing communications and communication planning. In the practical part, SWOT analysis is carried out on the basis of information accessible to the public, authors own observation, analysis of competition and the outcomes of a survey among current customers conducted in form of on-line questionnaires. Consequently, regarding the results of the SWOT analysis, possible improvements in the marketing communications of CrossCafe are suggested.
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