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Proposal for change of marketing mix elements
Pajkrtová, Jana ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
This diploma thesis is about a newly established company whose owner invented a new product for slackline. In the theoretical part will be explained various terms such as marketing, marketing mix and its sub-elements. Further, the methodology of marketing research will be described. The practical part of this thesis will describe the company and will analyze the external environment and the analysis of competition, analysis of marketing mix elements and marketing research on potential customers to which the company targets. Based on previous analyzes and research will be the proposals for improvement of the marketing mix of the company formed.
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Improving Sales Support for a Specific Company
Novák, Lukáš ; Nováková, Jana (referee) ; Mráček, Pavel (advisor)
The bachelor thesis is elaborated for a particular company that deals with non-life commercial insurance. It deals with streamlining advertising tools and increasing product sales. The first part deals with the theoretical basis of sales promotion. It focuses on marketing communication at the point of sale and its tools. The second part is devoted to the practical use of knowledge from the theoretical part, where it aims to evaluate the current sales promotion and suggestions for improvement.
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Development of BALA Company Retail Marketing Mix
Bujáková, Veronika ; Kovář, Pavel (referee) ; Mráček, Pavel (advisor)
This diploma thesis proposes a design on improvement of the level of current marketing mix in a selected bussines. First part is devoted to marketing theoretical knowledge describing its individual tools. Second part is practical and it focuses on analysing the current marketing mix, internal and external environment of the bussines. In the conclusion, a proposal of possible improvement of the marketing mix is drawn based on the analytical part.
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Proposal of Change of Marketing Mix of selected Company
Pokorný, Petr ; MBA, Michal Novotný, (referee) ; Mráček, Pavel (advisor)
The diploma thesis focuses on the design of the marketing mix of the selected company. It is divided into four parts. Objectives and methodology, theoretical, practical and design part. The first part focuses on defining the objectives of the diploma thesis and at the same time describes the used methodology, the second chapter deals with the theoretical knowledge, the third chapter deals with the practical processing and the last one is concentrated on the design solution of the marketing mix of the company, while the whole work compares theoretical knowledge with reality.
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Customer Behavior in a Particular Sphere
Kudrnová, Marcela ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
The thesis focuses on consumer behavior at cat cafés. The theoretical part explains basic concepts and factors which can influence consumer attitude and behavior in response to communication mix. The analytical part deals with interpretation of results from the survey and point of sale analysis which are mainly used for customer segmentation and subsequent adjustment of marketing communication according to each segment, persona and empathy map. The last part contains suggestions based on the results of the analysis.
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Sales Promotion and Advertising of the Sports Centre
Neugebauer, Karel ; Wagnerová, Hana (referee) ; Mráček, Pavel (advisor)
This bachelor thesis analyses the company Gladiator zone in Ivančice, which has been on the market since 2014. The first chapter is devoted to explaining the elemental elements of marketing that will need to be understood for use in the following chapters. The second part is focused on the analysis of the company, where the determination of the marketing situation of the company and a survey of customer satisfaction are carried out. The third part combines all the lessons learned on the basis of which ideas and possibilities are proposed to improve customer attendance and satisfaction and the market position of the company.
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Marketing plan based on a chosen company
Večeřová, Aneta ; Mráček, Pavel (referee) ; Kita, Peter (advisor)
The aim of this bachelor thesis is to create a marketing plan for Body Diamond fitness. In the theoretical part, marketing will be described from a set of knowledge and the necessary information to compile a marketing plan. The analytical part will be focused on the company and the findings will be applied to this fitness center. We will identify strengths and weaknesses, analyze the current situation. Finally, solutions will be proposed to improve the performance and increase the number of Body Diamond traffic.
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