National Repository of Grey Literature 354 records found  beginprevious252 - 261nextend  jump to record: Search took 0.00 seconds. 
Development of Marketing Activities of Company on B2B Market
Kotasová, Barbora ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
This Bc work is focuses on developing of marketing activities of company on B2B market. The theoretical part is intended on B2B marketing, analysis of external and internal surroundings of company and on marketing activities on this market. In the analytical part are made up particular analysis of company, analysis of marketing policy and a proposal of marketing policy changes. On the base of these analysis results are proposed changes that would empower company position on the market and that would arise customer awareness of the company existence.
Marketing Mix of Company
Brychtová, Gabriela Klára ; Ing. Milan Palát, Ph.D (referee) ; Mráček, Pavel (advisor)
This bachelor thesis focuses on the marketing mix concepts and evaluation of the Czech company Labina spol. s r.o., which runs a business in the sphere of laboratory and office equipment. The thesis tries to find the suitable methods, which would strength a position on the market ahead of the company’s competitors.
Marketing Mix of Company Senergos, a.s.
Doležalová, Jana ; Malinovská, Ivana (referee) ; Mráček, Pavel (advisor)
This bachelor thesis deals with the marketing mix of Senergos company, a.s.. The theoretic part deals with the theoretic solution of the marketing mix, especially of the services of marketing mix. The practical part incorporates an analysis of the marketing mix of selected company and a proposition for increasing the efficiency of promotion of their services and of the total marketing mix. It should bring the improving of market position, the increasing of profits and higher satisfaction of customers. The company does business in the energy sector.
Marketing Mix of Company DOG production s.r.o.
Bartáková, Veronika ; Tomeček, František (referee) ; Mráček, Pavel (advisor)
Subject of the bachelor thesis „Marketing mix of the company DOG production“ deals with the analysis of individual instruments of marketing mix and suggestion of suitable recommendations and improvements based on the analysis. The thesis consists of three major parts. The theoretical part analyses basic terms of marketing. The practical part focuses on analysis of the company DOG production s.r.o., its mission, undertakes the analysis of individual instruments of marketing mix, specification of relevant market where the company is operating and defines an international market where it is going to operate. My bachelor thesis is aimed at defining the right marketing decision-making on ground of results of the company analysis.
Communication Mix of Travel Agency
Matyášová, Lenka ; Urbánková, Miroslava (referee) ; Mráček, Pavel (advisor)
This bachelor´s thesis deals with marketing issues in tourism. There are investigated the current communication mix of small travel agency and its services. After finding out the current state of the communication mix, followed by a proposal for its improvement, which is focused mainly on advertising and sales promotion. This proposal will leads to obtaining a higher number of clients and bigger competitiveness.
Communication Mix of COUTRY LIFE Company
Bučková, Hana ; Brožek,, Miroslav (referee) ; Mráček, Pavel (advisor)
This bachelor thesis deals with proposals for measures to improve the communication mix of Country Life, Ltd. The theoretical part explains the basic concepts related with this problem, the analytical part consist of the information about Country Life company and its business situation. The practical part is based on market research that leads to recommendation and changes in the communications mix. This new communication mix is intended to ensure spread awareness of products and services.
The Company Culture and its Influence on Company Identity in Maehler & Kaege Systems, s.r.o.
Hašková, Veronika ; Suchý, Martin (referee) ; Mráček, Pavel (advisor)
Bachelor’s thesis concerns a company culture in Maehler & Kaege Systems, Ltd. and its influence on company identity. Personal interview with managers and director of company was used for the input of the research and deep analysis. For the collect informations was used questionnaire. Based on the verification of collected information it has been submitted proposal for improvement of the current situation.
Communicatin Mix in a Polygraphic Company
Cemperová, Nikol ; Gaža, Marián (referee) ; Mráček, Pavel (advisor)
The bachelor´s thesis deals with the analysis of current situation in using the communication implements in Grafobal, a.s. Skalica. The thesis is divided into three parts. The theoretical part deals with the definitions of marketing communication, marketing, communication, communicative strategies, communication mix implements. In Analysis of current state we deal with the comparison of theory knowledge and the current state in Grafobal, a.s. Skalica. The analytical part embraces the running analysis of Kazakh market. The design part includes the suggestion of a participation at KazUpack exhibition and „Customer Card“ proposal which can help the firm in improving their internal communication.
Proposal of Communication Plan in Baráček s.r.o.
Zvěřinová, Iveta ; Mráček, Pavel (referee) ; Milichovský, František (advisor)
Bachelor thesis deals with problem of communication in the company Baráček, s.r.o. The first part is about the theoretical knowledge of communication and the second part is devoted to the attention of the company and making the appropriate communication plan of the company.
Company Logo Transformation Using 3D Motion Graphics
Zunka, Ondřej ; Mráček, Pavel (referee) ; Kříž, Jiří (advisor)
The content of this document is to make reconstruction of company logo to threedimensional visualization and it's following creating of two short propagation videos. Whole thesis is divided into two main parts - theoretical and practical. In first part I will familiarize readers with theoretical basis needed for understanding of a practical part. In practical part I will present process of treatment animation mentioned above.

National Repository of Grey Literature : 354 records found   beginprevious252 - 261nextend  jump to record:
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3 Mraček, Pavel
2 Mráček, Petr
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