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Economics of online advertising: A case study
 Morozov, Nikita ; Procházka, Petr (advisor) ; Václav, Václav (referee)
Nowadays internet became an important tool.Growing of online audience has force advertisers,businesses to change their focus and revise thinking about possibilities of delivering advertisement and marketing massages to consumers. Changes of web technologies and clients behaviour in many cases gives and increases opportunities to target advertising.The main objective of the study is to evaluate possibilities,advantages and forms of online advertisement. This work includes observation methods of internet advertisement forms of monetizing and practical research.
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