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Politician Miloš Zeman and journalists: analysis of selected conflicts
Loudová, Barbora ; Moravec, Václav (advisor) ; Trunečková, Ludmila (referee)
This bachelor thesis, called 'Politician Miloš Zeman and journalists': analysis of selected conflicts' is focused on the often complicated relationship between Miloš Zeman and media. The goal is analyse his relationship is to map his stance to journalists and to answer the question: whether he respects the role of journalists and their position in a democratic society. This study is working with the case studies method to analyse three specific cases. The first dispute is the one between journalist Ivan Brezina and Zeman, who accused him of corruption. Then the thesis deals with Zeman's threatening the media, exactly the work descibes aspiration for ruining of magazin Respekt. And finally the thesis concers still running discord between current president of the Czech Republic and Terezie Kaslová, granddaughter of the famous journalist Ferdinad Peroutka. Firstly the work sets up three theoretical bases: how the politician should ethically act, what are the standards for the protection of personality and freedom of speech, and what is the relation between media and politics. In the practical part follows description of each instance, which is then compared with predefined criteria. The result of the thesis is an analyzed view of Zeman's approach to journalists and their work. Authoress wants to...
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Ethically controversional aspects of journalistic work when working with social networks, situation in Czech Republic in comparison with United Kingdom
Mačí, Josef ; Moravec, Václav (advisor) ; Jirků, Jan (referee)
The bachelor thesis deals with the change of social behavior and journalistic production caused by the digitization and convergence with focus on the social media. The paper will discuss the issue of privacy that is undergoing redefinition, because of the amount of private information which we publicly publish on social media (my center of interest are two most common social media - Facebook and Twitter). Social networks and digitization in general have changed journalistic production. Journalists must be able to produce all types of journalistic content - text writing, photograph, shooting video and working in the post- production, as part of multiskilling. Moreover, each part of the process has to be compatible with the framework of professional ethics, which is still under development in terms of new technologies, including social media. At the same time, journalists must work to promote themselves through social networks and to build their own devoted audience. The bachelor thesis will deal with the comparison of code of conducts in the Czech Republic and in the UK in the case studies. It aims to find differences between the two countries in terms of approach to the social media. I also compare case studies of Czech journalists and their daily work with social networks in three periods (the...
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PR Professional as an Important Resource for Journalism
Ortová, Nina ; Moravec, Václav (advisor) ; Klabíková Rábová, Tereza (referee)
Jméno, příjmení: Nina Ortová Název práce: PR profesionál jako významný zdroj informací pro žurnalistiku Rok: 2017 Abstract The thesis deals with relationships between public relations professionals and journalists, especially from the PR point of view. It evaluates how important source of information public relations might be for journalists in respect to ethical principles of work with media sphere and to critical perception of information, which is essential for both journalists and PR professionals in the times of nearly unlimited information sources. The thesis maps current PR environment by means of theoretical knowledge and both qualitative and quantitative research based on answers of real PR workers who focus mainly on media relations. The thesis concentrates on ethic codes in both public relations and media, compares them and subsequently analyzes how observed they truly are. On the basis of answers of the representative sample of respondents, the thesis offers a view of PR professionals on working in media relations and reveals imperfections of media relations, so it could offer proper recommendation which PR agencies and press departments might use to improve their work. The thesis marginally dedicates to education of PR professionals as a base for gaining piece of knowledge about ethics and...
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Czech Journalits'Perceptions of the Public Relations Practitioners as an Information Source
Kolomazníková, Eliška ; Moravec, Václav (advisor) ; Trunečková, Ludmila (referee)
Author: Eliška Kolomazníková Name of the thesis: Czech Journalists' Perceptions of Public Relations Practitioners as an Information Source Abstract The relationship between journalists and PR practitioners is a complicated one as it is based on a paradox. On the one hand journalists perceive PR practitioners negatively, but on the other hand they use PR industry outlets as a source of information quite regularly. The aim of the thesis was to examine the journalists' opinion about PR practitioners as one of their sources of information and to outline to what extent are the PR practitioners credible for journalists and how often journalists use PR practitioners together with press releases and conferences as a source of information. The first theoretical part of the thesis describes public relation as a complex discipline, including its main tools, types of jobs and the role of PR within other sources of information that journalists use to gather information. Furthermore, the theoretical part outlines several basic differences between print and online media in terms of work with information sources including PR. Last but not least, the theoretical part describes the relationship between journalists and PR practitioners according to international professional literature. The practical part of the thesis is...
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A journalist as a politician - case study of Martin Komárek
Davidová, Adéla ; Moravec, Václav (advisor) ; Osvaldová, Barbora (referee)
This bachelor thesis deals with the process of transition of professional journalists into active policy. By exploring a particular journalist, it tries to reach a general conclusion on what motivates journalists to become politics. The subject of the thesis is to place this phenomenon in the context of journalistic ethics and to find answers to whether it is possible to practice both professions at the same time - eventually in what form. The thesis is methodologically conducted as a case study and combines a thorough interview with content analysis. Martin Komárek, the main actor of case studies, has been a long-standing commentary of Mladá fronta, later Mladá fronta DNES. In 2013, he decided to leave the media and became a member of the political movement ANO 2011 founded by billionaire Andrej Babiš. It was Martin Komárek who criticized Babiš several times in his texts as a reporter. His change of opinion on Andrej Babiš was therefore a great surprise. Further examples of five selected journalists who made a similar decision as Martin Komárek did and entered into politics are given in the third part of the thesis.
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The social impact of the media coverage of world epidemics (exemplified on ebola and zika viruses)
Staňková, Nikola ; Moravec, Václav (advisor) ; Trunečková, Ludmila (referee)
This bachelor thesis focuses on the media influence on society during Ebola epidemic (in 2014-2016) and Zika epidemic (in 2016). The theoretical part describes the basic concepts and outlines the progress of both epidemics. Then presents a theoretical basis for the issue of the influence of media messages on the audience, society and the pharmaceutical industry. This part also briefly discusses the adaptation of reporting about diseases in the selected ethical codes (The Czech Television Code, BBC Editorial Guidelines and The Code of Association of Television Organizations CR). In the practical part, the findings from the theoretical part are applied in the case study, where the audio-visual news from The Czech television and Television Nova during Ebola and Zika epidemics are analysed. The thesis notices frequency of the news during these periods, the character of the news, language usage and the guests who appear in the broadcasting. The analysis is accompanied by a description of the editorial work in both televisions. Subsequently, based on the results of opinion polls, there are chosen the most visible effects, that the media coverage caused on the audience. Based on the interviews with several experts, there are characterized the effects, which reports of epidemics caused on the...
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Transformations of normative envrionment of public service media in Poland after 2015
Kunc, Kryštof ; Moravec, Václav (advisor) ; Lovaš, Karol (referee)
This bachelor thesis deals with changes in normative environment in Polish public service media after 2015, after the beginning of the party's Prawo i Sprawiedliwość (Law and Justice) rule. We have limited our research by time limit, we follow the changes up to the end of year 2016. Using the method of analysis, namely the comparative analysis of the normative environment before and after 2015, we answer questions whether and how the normative environment has changed. In addition to the use of comparative analysis, we also answer these questions using testimonies from experts from the Polish academic sphere. Our conclusion is that normative environment has changed, the reality is moving away from the ideal attributes of the normative environment. The results of the thesis provide the basis for further exploration of Polish public service media, for example, for examination of content of their messages after the normative environment has changed.
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The analysis and comparison of the media response on the political campaigns of Miloš Zeman and Karel Schwarzenberg prior to presidential election in 2013
Ročková, Anna ; Halada, Jan (advisor) ; Moravec, Václav (referee)
This bachelor thesis deals with a media response to a presidential campaigns of Miloš Zeman and Karel Schwarzenberg as they were the two candidates of the second round in presidential elections. This media response is analysed in newspapers Mladá fronta Dnes, Hospodářské noviny, Lidové noviny, Právo and on internet portals iDnes, iHned, lidovky.cz. This presidential election took place in 2013 and it was historicaly the first presidential election when inhabitants of the Czech republic elected the president directly and that is why not only the selected media but also society took interest in such an occasion. With a certain time distance, this bachelor thesis rates how did media responded on the presidential campaigns of the candidates of the second round of this election and if it was more the printed media or the online reported about this presidential election. Another goal of this thesis is to find out whether any of those two candidates used a negative campaing against his oponent. The theoretical part deals with the terms used in the thesis, with the presidential election itself with biography of the candidates and of course with the media. The practical part contains the analysis of the media response of the selected media, the comparison of online and printed media and also the analysis of...
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Media Image of Brexit in Scotland
Knoblochová, Martina ; Marjanovič, Teodor (advisor) ; Moravec, Václav (referee)
This Bachelor thesis deals with media image of Brexit in Scottish media, particularly in three chosen newspapers The Herald, The Scotsman and Daily Record, considering specificities of the Scottish culture. The thesis focuses especially on reactions in opinion articles towards the referendum about leaving the European Union and coherent separatistic atmosphere one month before and after the historical voting (from 23rd May until 23rd July 2016). Firstly, this thesis provides theoretical facts including the historical context, a description of a political situation in the UK and Scottish culture or a definition media background in Scotland. The author assumes referring of authors of opinion articles about Brexit was crucially influenced by the perception of "Scottishness", which defines Scots from their British neighbours, most importantly Englishmen.The goal of the thesis is not to discover, how many articles were published but what were the most often mentioned topics, what Scottish authors regarded as important and how did they face the idea of Scottish independence in connection with the results of the Brexit referendum.
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